Bachelors in fashion business in Istituto marangoni shanghai

This full-time course is a strategic and market oriented blend of the main perspectives in fashion business; covering strategy, budgeting, finance, product development, fashion marketing, communication, branding, retail operations management and global distribution channels. Fashion is an industry in constant evolution, therefore both time-tested and contemporary marketing strategies are analysed in order to achieve business goals. Participants learn brand marketing and development strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance.

Completed application form; signed personal statement; 2 passport-size photos; copy of a high-school diploma or school certificates; notarized copy of high-school diploma or equivalent certificate and its official translation in English; copy of a personal passport;applicants requiring a Tier 4 General visa are required to provide an acceptable proof of their English language proficiency, Completion of an entry test; an aptitude interview (only for AFAM courses recognized by the Italian Ministry of Education);

Fashion designer, Fashion illustrator, Pattern maker, Trend forecaster/coolhunter, Costume designer.

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