1. Istituto Marangoni Shanghai
  2. Program
  3. Bachelors
  4. Bachelors in Fashion Business, Communication and Media

Bachelors in Fashion Business, Communication and Media

3 Years On Campus Bachelors Program

Istituto Marangoni Shanghai

Program Overview

This dynamic course investigates ways to create the buzz that is necessary to increase brand awareness, while also respecting brand image and any constraints of an assigned brief, or communication budget. Participants follow an extensive analysis of style, understanding how language, visual image and sound can influence emotions and consumer behaviour, defining and disseminating fashion trends as inspiring ideas not only in clothing, but also for accessories and all areas of the luxury and creative industries. Taking a look at historical and contemporary examples of fashion, image and photography, participants learn how to incorporate and captivate the magic of fashion and luxury in videos, web platforms and through social networks.

Program Key Stats

¥22600 (Annual cost)
Rolling


Eligibility Criteria

2
24
55

NA
5

Additional Information & Requirements

Completed application form; signed personal statement; 2 passport-size photos; copy of a high-school diploma or school certificates; notarized copy of high-school diploma or equivalent certificate and its official translation in English; copy of a personal passport;applicants requiring a Tier 4 General visa are required to provide an acceptable proof of their English language proficiency, Completion of an entry test; an aptitude interview (only for AFAM courses recognized by the Italian Ministry of Education);

Career Options

  • Fashion designer
  • Fashion illustrator
  • Pattern maker
  • Trend forecaster/coolhunter
  • Costume designer

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