BA Marketing and Communications

3 Years On Campus Bachelors Program

Anglo American University

Program Overview

If you're passionate about business and want to make an impact in the world of marketing and communications, the B.A. in Business Administration: Marketing and Communications at Anglo‑American University (AAU) Prague is the perfect fit. This program combines practical business knowledge with creative marketing strategies, helping you develop the skills to understand consumer behavior, build strong brands, and craft effective marketing messages. By the end of the program, you’ll be ready to tackle real-world challenges in the fast‑paced world of marketing and communications.

Curriculum Structure

Year 1 — Starting Your Journey
In your first year, you'll dive into the basics of business and marketing. You’ll explore subjects like Introduction to Marketing, Financial Accounting, and Management, while also developing your writing and economic understanding through courses like Composition I and Introduction to Economics. This foundational year sets you up for success in the following years.

Year 2 — Deepening Your Knowledge
In your second year, you’ll start to focus more on marketing and communication skills. You’ll dive into topics like Marketing Communications, Marketing Research, and Brand Management, and you’ll get the chance to start thinking critically about consumer behavior and market trends. With courses like Business Statistics and Corporate Finance, you’ll also gain the analytical tools needed to make sound business decisions.

Year 3 — Applying What You’ve Learned
Your final year is where everything clicks into place. You’ll take advanced courses like Strategic Marketing Analysis & Planning, and dive deeper into digital marketing and public relations with electives like Digital Marketing or Public Relations. Plus, you’ll have the chance to work on real projects during your Professional Internship, giving you a taste of what it’s like to work in the marketing field. This year will prepare you to step confidently into your career.

Focus Areas

Marketing strategy, consumer behaviour, brand management, marketing communications, research, digital marketing, analytics, professional communication.

Learning Outcomes

Graduate with the ability to design and evaluate marketing campaigns, analyse data, use both traditional and digital marketing tools, and communicate effectively across different channels—ready for success in global business environments.

Professional Alignment (Accreditation)

This program is fully accredited, with a dual recognition: you’ll earn an American B.A. degree and a European Bachelor’s degree through AAU’s national accreditation. This means your qualification is respected globally.

Reputation (Employability & Recognition)

As the first WASC-accredited university in Europe, AAU offers a globally recognised degree that opens doors to exciting job opportunities worldwide. Graduates from AAU have gone on to work for top companies and institutions across the globe.

Experiential Learning (Research, Projects, Internships etc.)

At AAU Prague, you won't just learn marketing theory — you'll dive into real-world experiences that will prepare you for the fast‑paced marketing industry. Throughout the B.A. in Business Administration: Marketing and Communications program, you’ll have the chance to work on actual projects with external companies, giving you practical skills that set you apart. Whether it’s an internship in a marketing firm, collaborating on live campaigns, or managing communications for non-profit organisations, you’ll get hands‑on experience that directly applies to your career goals. Plus, with small class sizes and the opportunity to work in international teams, you’ll build confidence in your communication, decision‑making, and leadership skills.

Here’s a breakdown of the exciting experiential learning opportunities you’ll have:

• Professional Internship: You’ll gain valuable industry experience through internships that connect you directly with companies, letting you apply what you’ve learned to real-world marketing and communications challenges.
• Commercial & Non-Profit Projects: You won’t just study case studies — you’ll work on actual marketing projects for external clients, helping you understand the complexities of the field while developing your creative problem-solving skills.
• Partnership Internships: With internship partnerships like The House of Lobkowicz, you’ll have a range of exciting professional experiences to choose from, giving you the chance to make meaningful connections in the industry.
• Group Projects: Whether it’s designing a marketing campaign or analysing consumer data, you’ll regularly work in teams, building your collaboration and project management skills while tackling real-world problems.

These experiences will help you gain the practical skills and confidence needed to succeed in the competitive marketing world. Plus, AAU’s support network will be there every step of the way.

Progression & Future Opportunities

Graduating from the B.A. in Business Administration: Marketing and Communications at AAU Prague opens up a world of exciting career possibilities in marketing, communications, and business. Whether you want to be a Marketing Coordinator, Brand Manager, Digital Marketing Specialist, or Social Media Manager, you’ll have a strong foundation that can take you into various industries. The best part? You’ll leave AAU with the skills and confidence to hit the ground running, no matter where your career takes you.

Here’s what you can expect after graduation:

• Career Support & Guidance: AAU’s Career Office will be with you every step of the way. From polishing your CV and practicing interviews to connecting you with employers, the career services team makes sure you’re ready to enter the job market with confidence. You’ll also have access to Career Expos and networking events that help you build professional connections early on.
• Post‑Study Work Opportunities: Once you graduate, you’ll have the chance to apply for post‑study work options in the Czech Republic and other parts of Europe, helping you gain valuable international work experience.
• Industry Partnerships: Through AAU’s strong ties with companies like The House of Lobkowicz, you’ll have access to exclusive internship opportunities that give you hands‑on experience and help you build an impressive portfolio.
• Global Recognition: Thanks to AAU’s dual accreditation, your degree is recognized both in the U.S. and across Europe, which means employers worldwide will value your qualifications.
• Graduation Success: AAU graduates go on to excel in international marketing roles and are well‑prepared to communicate effectively across different global markets. Your degree will make you stand out in today’s competitive job market.

Further Academic Progression:

If you’re hungry for more knowledge, the B.A. in Business Administration: Marketing and Communications also sets you up perfectly for master’s programs. Whether you choose to pursue an MBA, Master’s in Marketing, or even delve deeper into Communications or Strategic Management, you’ll have a solid academic foundation to take your studies to the next level and open doors to senior roles in the future.