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3 Years On Campus Bachelors Program
Charles UniversityThe Bachelor in Sustainability in Marketing and Media Communication (SUMAC) at Charles University's Faculty of Social Sciences is a unique three-year English-taught program that blends marketing, media studies, and sustainable development to train you as an expert in communicating sustainability effectively. It's perfect for students passionate about media, marketing, and making a positive environmental impact, equipping you with practical skills for roles in NGOs, companies, government agencies, or media outlets worldwide.
Curriculum structure
First year
You'll kick off with foundational skills in media and sustainability, diving into Media and Sustainability Communication to explore how to craft messages that promote eco-friendly practices, alongside Aspects of Sustainability in Intercultural Communication for navigating global contexts ethically. Courses like New Media Theories and Non-fiction Motion Picture in the Late Modern Media Environment build your ability to analyze modern media landscapes critically, setting a strong base for sustainable storytelling in a competency-based approach.
Second year
Building momentum, you'll tackle Understanding Media Influence on Environmental Perceptions to see how media shapes public views on sustainability, paired with Policy and Sustainability Issues for grasping real-world policy impacts. In your later semesters, hands-on modules like Sustainable Digital Marketing, Sustainable Marketing Campaigns 1 and 2, and Principles of Media Work 2: Multimedia Project Development let you create ethical campaigns and multimedia projects, while Children Youth and Sustainability and Sustainability as Topic in Media Communication 1 & 2 deepen your focus on key audiences and industry perspectives.
Third year
(Note: Full details for the third year are in final preparation, but the program builds to advanced practical application, thesis work, and a state exam, following the standard 180 ECTS structure.)
Focus areas
Intercultural communication strategies, sustainable media production, digital marketing campaigns, media literacy, and environmental policy analysis— all with a sustainability lens for print, social media, TV, and beyond.
Learning outcomes
Gain expertise in designing sustainability-focused media content, critically evaluating campaigns' environmental impact, applying ethical media strategies, and solving real-world communication challenges in international settings.
Professional alignment (accreditation)
Fully accredited by the Czech Ministry of Education, following the Bologna Process with 180 ECTS credits, a final state exam, and Bachelor's thesis defense—internationally recognized for seamless global mobility.
Reputation (employability rankings)
FSV UK programs open doors to press/comms roles, sustainability departments, media analysis, and NGOs/companies in Czechia and abroad; graduates advance to Master's like SCM for big data, journalism, or policy careers, backed by Charles University's top-tier social sciences standing.
In the Bachelor in Sustainability in Marketing and Media Communication (SUMAC) at Charles University’s Faculty of Social Sciences, you'll dive into hands-on learning that turns sustainability concepts into real-world marketing and media skills, preparing you to communicate environmental and social issues effectively for employers like NGOs, agencies, and media outlets. As part of this interdisciplinary program, you'll apply sustainability principles directly to communication processes, critically evaluate media campaigns' environmental impact, and build intercultural strategies through practical application—drawing on the faculty's emphasis on combining academic insight with real-world experience.
This sets the stage for exciting opportunities like internships, research involvement, and global mobility: here's what you can expect in SUMAC at FSV UK:
- Internships and practical placements abroad or in the Czech Republic, where you can earn credits if they align with your sustainability focus, building your professional network early.
- Mobility programs including semester-long study abroad, summer schools, research trips, and Erasmus+ exchanges, supported by the Institute of International Studies' global connections.
- Research involvement through student projects funded by the Charles University Grant Agency, assisting on Institute projects, or even leading as principal investigator—plus organizing conferences and workshops for hands-on experience.
- Collaborative learning in small seminar groups with active discussions, critical thinking, and group-based empirical research methods tailored to media and sustainability analysis.
- Digital competencies via the optional Certificate in Digital Humanities, offering data literacy and tools for analyzing social media, campaigns, and sustainability messaging.
- Dedicated facilities like Charles University dormitories, dining halls, IT support, university libraries, sports facilities, career counseling, and psychological support to fuel your growth.
At Charles University’s Faculty of Social Sciences, the Bachelor in Sustainability in Marketing and Media Communication (SUMAC) stands out by blending classroom learning with hands-on experiences that prepare you to communicate sustainability effectively in real-world marketing and media roles. You'll dive into practical projects where you design campaigns, analyze media impacts, and apply sustainability principles right away, all while using the university's top-notch resources like IT support, specialized libraries, and global networks. This builds skills employers in NGOs, agencies, and media outlets crave, setting you up for success abroad or in Czechia.
Here's how SUMAC makes experiential learning come alive through specific opportunities and facilities tailored to communication, marketing, and sustainability:
- Internships and practical placements: Gain real-world experience via internships in media agencies, NGOs, or companies, plus volunteer activities in Czechia and abroad, building your professional network early.
- Group projects and research involvement: Join student-led projects funded by the Charles University Grant Agency (GA UK), where you can act as a researcher or principal investigator on sustainability communication topics, often in collaborative teams.
- Mobility and field experiences: Access semester-long study abroad, summer schools, research trips, and Erasmus+ opportunities through the Institute of International Studies (IMS), perfect for intercultural marketing strategies.
- Digital tools and competencies: Earn a supplementary Certificate in Digital Humanities alongside your degree, focusing on data literacy, digital media analysis, and tools for social media campaigns and empirical research.
- Facilities and support: Use Charles University libraries, IT support for media projects, dormitories, dining halls, career counseling, and sports facilities; IMS offers innovative courses with active discussions and collaborative learning.
- Institute resources: Leverage the Institute of International Studies (IMS) for global connections, cutting-edge methodologies, and involvement in conferences, workshops, or scientific activities related to media and sustainability.
Imagine turning your passion for sustainable media into a career—SUMAC is your launchpad, with early-bird applications due February 28, 2026. Ready to apply? Check the full program details and get started: https://study.fsv.cuni.cz/study-programs/bachelor-programs/sumac
Proof of previous studies (High school diploma/school leaving certificate, International Baccalaureate diploma, or A levels)Structured CV (1–2 DIN A4 pages, in English, listing personal details, professional experience, education, skills, and abilities)Motivation letter (approximately 2,000 characters, demonstrating motivation for communication, marketing, media studies, familiarity with program content, connection between program and motivation, and how it benefits academic/professional career)Document showing your level of English proficiency (IELTS Academic overall 6.5 with 6.0 in all four components; TOEFL iBT overall 83 with 20 in four sections; Cambridge B2 First minimum 175; Cambridge C1 Advanced or C2 Proficiency certificate; PTE Academic above 56; LanguageCert ESOL Communicator with High Pass, Expert or Mastery; Duolingo English Test overall 120 with 105 in all four components)Essay on a topic/product from the current communications and media landscape (reflection, 3,000-4,000 characters, demonstrating connection between media and sustainability)Portfolio (demonstrates previous experience and activities in media and environmental protection or sustainability: extracurricular activities, internships, awards, seminar papers, civic or environmental engagement, work experience, volunteer work, creative media activities or other relevant achievements and skills)Nostrification document (if available, otherwise processed by International Office upon acceptance)Payment of application feeCzechia: visa process can be lengthy, early-bird deadline recommended for visa-seeking studentsPoland: Diplomas deemed automatically equivalent to Czech educational documentsSlovakia: Diplomas deemed automatically equivalent to Czech educational documentsHungary: Diplomas deemed automatically equivalent to Czech educational documentsSlovenia: Diplomas deemed automatically equivalent to Czech educational documents Media analystsustainability communication specialistmarketing executivecommunications officerNGO/media professional
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