Bachelor's degree in Business Economics with electives

3 Years On Campus Bachelors Program

Aarhus University

Program Overview

Program Overview

The Business Economics with electives at Aarhus University gives you a broad introduction to economic, legal, and organisational issues in the business world, equipping you with practical competencies in areas like marketing, financial management, organisational development, and management strategy. This programme is ideal if you want flexibility in your studies—you'll build a customised degree that aligns with your career aspirations, whether that's management, specialist consulting, or entrepreneurship.

Curriculum Structure

Year 1 & 2: Building Your Business Foundation

During your first two years, you'll establish strong fundamentals across core business disciplines. You'll engage with essential courses including Economics (covering market conditions, company conduct, and competition rules), Business Law, and foundational courses in organisational behaviour, strategy, and management accounting. These courses combine approximately 20 hours of teaching per week through lectures, classroom instruction, and study group activities, with you expected to spend a similar amount of time preparing—creating a balanced learning environment that encourages both structured guidance and independent study.

Year 3: Specialisation and Practical Application

In your fifth and sixth semesters, you move into customisation mode. You'll choose elective subjects aligned with your interests, selecting from specialisation tracks like Finance, Digital Business Management, International Business, Marketing, or Operations and Supply Chain Analytics. This is where the programme truly reflects your ambitions—you can either build a bespoke combination of electives or spend a semester as an exchange student at one of Aarhus University's many partner universities. Your degree culminates in a Bachelor's project in your chosen business administration subject, allowing you to apply everything you've learned to a real-world challenge.

Focus Areas

Marketing, financial management, organisational development, management strategy, share trading, and development projects

Learning Outcomes

You'll develop competencies in analysing and managing company activities to create value for customers, employees, owners, and society; understanding how organisations are affected by technology, economic conditions, and legislation; and applying methodological frameworks in economics and business administration to solve complex business problems.

Professional Alignment

Upon completion of your Bachelor's degree, you gain direct admission rights to Aarhus University's Master's programme in Economics and Business Administration (cand.merc.), where you can specialise further in your chosen field. Graduates typically secure positions in accountancy, financial management, marketing/sales, and administration with strong prospects for executive advancement.

Reputation & Employability

Aarhus University is recognised as a leading institution in Denmark, with our Business School (Aarhus BSS) offering internationally-oriented programmes. Our graduates are actively recruited by major employers across Europe in finance, consulting, retail management, and corporate leadership.

Experiential Learning (Research, Projects, Internships etc.)

At Aarhus University's Bachelor's degree in Business Economics with electives (which aligns with Business Economics and offers electives in your fifth semester from a wide range like finance, marketing, or strategy), you'll dive into hands-on learning right from the start through a mix of lectures, classroom sessions, and collaborative group work that mirrors real business challenges. You'll tackle practical issues like financing decisions, production optimization, and customer satisfaction strategies, building skills in subjects such as micro/macroeconomics, management accounting, logistics, and business law—all analyzed via study groups and projects that connect theory to the business world. With about 20 hours of weekly teaching plus self-study, including dedicated study group time, you'll develop teamwork and problem-solving skills employers love, all at the Aarhus BSS campus with its strong ties to the Department of Management and Department of Economics and Business Economics.

This practical focus shines through in specific program elements like these:
- Study group activities: Regular sessions (e.g., Wednesdays 10:00-12:00) where you work collaboratively on economics and business cases, preparing analyses just like in a professional team.
- Classroom instruction and projects: Small-group classes (e.g., Economics 1 on Mondays/Tuesdays) and business development projects with real-world cases, building your understanding of strategy, organisational behaviour, and market dynamics.
- Fifth-semester electives and customization: Tailor your studies with electives or an exchange abroad, applying skills to specialized areas before your sixth-semester Bachelor's project on a topic of your choice.
- Business community engagement: Frequent contact with companies through case-based projects, helping you test theories on actual issues like strategic change management or competition rules.

Progression & Future Opportunities

At Aarhus University's Bachelor's in Business Economics with electives (which includes flexible electives to customize your path), you'll dive into hands-on learning right from the start, building real-world skills through a mix of lectures, small-group classroom sessions, and collaborative study group work—about 20 hours of structured teaching per week, plus equal time for your own prep on topics like strategy, finance, and economics. You'll tackle practical business challenges, such as analyzing financing decisions, optimizing production, or boosting customer satisfaction, all while testing theories against actual company cases in group settings at the Aarhus BSS Department of Management and Department of Economics and Business Economics. This setup sharpens your ability to apply concepts like macro analyses, industry strategies, and scientific methods directly to business decisions.

Here's how the programme makes experiential learning come alive with specific tools and opportunities:
- Study group activities and projects: Regular group work, like weekly sessions on Economics 1 or Business Development Projects, where you collaborate on real-world cases, presentations, and strategic analyses to build teamwork and problem-solving skills.
- Classroom instruction in small groups: Interactive sessions (e.g., 10:00-12:00 Economics slots) focused on applying models from microeconomics, strategy, and data science to business decisions.
- Fifth-semester electives and customization: Tailor your studies with electives in areas like Business Intelligence, Finance, or Innovation Management, or go on exchange to partner universities for global exposure.
- Bachelor's project in sixth semester: A capstone where you independently research and solve a business economics issue, coordinated with courses like Scientific Methods for hands-on qualitative/quantitative analysis.
- Business community projects (Herning campus option): Work on specific company cases in subjects like sales, project management, and financial management to gain immediate practical qualification.