BSc in Economics and Business Administration (Herning)

3 Years On Campus Bachelors Program

Aarhus University

Program Overview

The BSc in Economics and Business Administration (Herning) at Aarhus University is an English-taught program that equips you with practical skills in business management, marketing, economics, and operations—perfect if you're eager to dive into real-world business challenges right from semester one through hands-on projects with companies. It's ideal for motivated students who want a career-focused degree blending theory and practice, leading straight to roles in finance, sales, or management, plus guaranteed entry to a Master's in the field.

Curriculum structure
First year: You'll kick off with a solid foundation in core business concepts, building skills in areas like accounting, logistics, and socioeconomics while getting your first taste of collaborating with local businesses on practical projects—this unique Herning feature sets you up for success early. Courses like introductory financial management and business economics help you understand how companies operate day-to-day, making complex ideas feel approachable and relevant.

Second year: Here, you deepen your expertise with subjects like statistics, business law, and project management, learning to analyze real financial issues businesses face today. Key courses such as Economics 2 (10 ECTS) explore market conditions, strategic company behavior, and competition rules through micro and industrial economics lenses, sharpening your ability to make smart business decisions. You'll also tackle Business Law (5 ECTS) to grasp legal frameworks that shape business operations.

Third year: The focus shifts to advanced strategy and innovation, where you customize your path with electives or an exchange semester, capping it off with a Bachelor's project on a topic you love. Standouts include Strategy (10 ECTS), diving into macro analyses, industry dynamics, resource evaluation, and change management to craft winning company strategies. Operations Management (10 ECTS) and Data Science (5 ECTS) round it out, teaching you to optimize logistics and turn big data into actionable business insights.

Focus areas: Sales, financial management, accounting, organisation, financing, statistics, business law, project management, logistics, socioeconomics, innovation, and strategy—blending business admin, economics, and practical tools for today's challenges.

Learning outcomes: Gain broad insight into business economics, strategy development, and financial problem-solving; master theory-to-practice skills like project collaboration with firms; achieve immediate job readiness in accountancy, marketing, or executive roles, with legal right to Aarhus BSS Master's programs.

Professional alignment (accreditation): Offered by Aarhus BSS (Department of Management and Economics and Business Economics), this program aligns directly with professional standards, providing qualification for executive business positions and seamless progression to accredited Master's degrees like cand.merc.

Reputation (employability rankings): Aarhus BSS graduates excel in employability, with strong prospects in finance, sales, and administration—backed by the program's practice-oriented design and AU's top-tier status in business education.

Experiential Learning (Research, Projects, Internships etc.)

At the BSc in Economics and Business Administration in Herning at Aarhus University, you'll dive right into practical skills from day one, collaborating directly with real businesses on projects that blend theory with everyday business challenges like logistics, financing, sales, and innovation. This hands-on focus is what sets the Herning program apart—it's designed to give you the tools to tackle international business issues, develop strategies, and understand how economics shapes companies, all while building immediate qualifications for roles in marketing, finance, HR, or management.

Here's how you'll gain that edge through specific experiential elements in the program::

- Business collaboration projects starting in semester one: Work directly with companies on real-world problems in areas like project management, organisational development, and sales—unique to Herning's career-oriented approach.
- Group-based learning and study activities: Courses emphasize study group work alongside lectures, helping you practice teamwork on topics like strategy, finance, and macroeconomics, with about 20 hours of weekly teaching.
- Customization for practical depth: In your fifth semester, tailor electives or go on exchange to partner universities, applying skills to global business scenarios; cap it with a sixth-semester Bachelor's project on a topic you choose, like financial management or innovation.
- Access to Aarhus BSS facilities: Study at the Department of Management and Department of Economics and Business Economics, with support from libraries, student organizations like ‘Studenterlauget’, and BSS Sport for team-building events.

Progression & Future Opportunities

At Aarhus University's BSc in Economics and Business Administration in Herning, you'll dive right into experiential learning from day one, building practical skills through real-world business projects that connect classroom theory to actual company challenges. Right in your first semester, you'll collaborate directly with businesses on hands-on projects in areas like logistics, accounting, financing, sales, project management, and innovation—giving you that unique edge in understanding how businesses really operate. This career-focused approach ensures you're not just learning concepts but applying them to solve genuine problems faced by international companies.

Here's what makes the experiential side of this program stand out:
- Direct business collaborations: Starting in semester one, work on projects with real companies, tackling issues in organisational management, marketing, economics, and strategy to bridge theory and practice.
- Group-based learning: Engage in study group activities alongside lectures and classroom instruction (about 20 hours weekly), fostering teamwork skills essential for business roles like sales, financial management, and HR.
- Project management focus: Develop strategies for business challenges, including production planning, customer satisfaction, and macroeconomic impacts, through practical coursework.
- Bachelor's project: In your final semester, complete a self-chosen project in a business administration area, customizing your learning to match your career goals.
- Career-oriented electives and exchanges: In semester five, tailor your studies with electives or study abroad at partner universities, building global business networks.