Bachelor's Degree in International Business Administration, Language and Culture

The BSc in Economics and Business Administration (HA) at SDU is designed for students who want to understand how businesses, markets, and economies really work in the real world. It blends economics, management, finance, and data analysis to help you become confident in solving business problems and making smart decisions.

This program is a strong fit for students who are curious about how companies grow, how markets behave, and how data is used to guide business strategy.

 Curriculum Structure

 Year 1 – Building the basics

In your first year, you get a solid foundation in how businesses and economies function. You’ll study microeconomics, mathematics and statistics, organisation theory, and entrepreneurship, which helps you understand both numbers and real business thinking.

This year is about building your analytical mindset and learning how to break down simple economic and organisational problems.

 Year 2 – Understanding markets and decision-making

In the second year, the focus shifts to how markets and companies interact in the real world. You’ll work with subjects like macroeconomics and marketing, while also strengthening your ability to analyse economic trends and business behaviour.

By this stage, you start connecting theory with real-world business decisions and market dynamics.

 Year 3 – Advanced tools & specialization

In the final year, you move into more advanced areas such as finance, accounting, business law, strategy, and advanced quantitative methods, along with your bachelor’s project.

This year is more independent and practical, where you apply everything you’ve learned to real business problems and complete a research-based project.

 Focus Areas

Economics, business strategy, finance, marketing, data analysis, and organisational management.

 Learning Outcomes

You will develop the ability to think analytically, understand business and economic problems, work with data, and make informed decisions in real organisational settings.

 Professional Alignment (Accreditation)

This is a fully accredited Danish university bachelor’s degree (180 ECTS), recognised across Europe and globally under the Bologna system, allowing access to master’s programmes worldwide.

 Reputation & Employability

SDU Business School degrees are well respected in Europe, and graduates often move into careers in finance, consulting, banking, marketing, and public sector roles, or continue to master’s studies in Denmark or internationally.