BSc in Economics and Business Administration (HA – Sønderborg)

3 Years On Campus Bachelors Program

University Of Southern Denmark

Program Overview

The Bachelor's degree in Economics and Business Administration - Sønderborg (also known as Global Business Relationships) at the University of Southern Denmark equips you with a broad foundation in business economics, focusing on global marketing, international cooperation, and cultural dynamics in business—perfect if you're excited about solving real-world challenges in multinational companies. You'll study in a vibrant, English-taught program alongside diverse students from Denmark and Europe, right on the Danish-German border, blending global perspectives with local business ties for hands-on "glocal" experience that sets you up for roles in marketing, finance, HR, or admin across industries.

Curriculum Structure
First Year
You'll kick off with a solid grounding in core business tools, diving into Microeconomics to analyze market behaviors and decision-making, Mathematics and Statistics for data-driven insights, and Organization with Philosophy of Science to explore how businesses structure themselves amid ethical and scientific questions. Classes mix lectures and practical assignments, like those in Entrepreneurship and Understanding Business, where you'll learn to spot opportunities and grasp what makes companies tick, all while getting an intro to European studies for that international edge. It's designed to build your confidence in handling numbers, theory, and real startup ideas from day one.

Second Year
Building on basics, you'll tackle advanced topics like Macroeconomics to understand global economies, Corporate Finance for managing company money smartly, and Marketing to master strategies for reaching international audiences. Expect deeper dives into Accounting and Business Law, sharpening your skills in financial reporting and legal navigation, plus Digitalization to see how tech transforms business operations. This year ramps up your ability to apply these in global contexts, with group work that mirrors real company projects.

Third Year
Your final year sharpens global expertise through electives and projects on international cooperative relations and regional development, integrating everything from management and organization to intercultural business challenges. You'll refine skills in Statistics for advanced analysis and explore inter-firm relations, preparing a capstone that showcases your readiness for master's studies or the job market. It's all about synthesizing knowledge into practical solutions for today's borderless business world.

Focus Areas
Global business relationships, internationalisation, cultural issues in business, regional development, and management of inter-firm relations—with core coverage of marketing, accounting, finance, organisation, business law, digitalization, micro/macroeconomics, and statistics.

Learning Outcomes
Acquire versatile business skills for admin roles in private/public sectors; solve internationalisation challenges; gain competences for global companies; experience multicultural collaboration; and transition seamlessly to an MSc in Economics and Business Administration at SDU.

Professional Alignment (Accreditation)
Offered by University of Southern Denmark Business School, this BSc provides direct access to top MSc profiles like Marketing Management, Accounting and Finance, or Strategy and Leadership—all AACSB-accredited through SDU's world-class business education, ensuring internationally recognized standards.

Reputation (Employability Rankings)
SDU Business School stands out for research excellence and strong company ties, with grads landing roles in marketing, HR, finance, and more—boosted by practical "glocal" focus and high admission quotient of 7.7, signaling quality. Official stats highlight versatile career paths, with many advancing to MSc for roles like CFO or Portfolio Manager.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Southern Denmark's Sønderborg campus, our Bachelor's in Economics and Business Administration dives deep into practical, hands-on learning that builds real-world skills for global business. You'll tackle challenges like internationalisation and globalisation through active collaboration, not just lectures—think group work on company cases from the Danish-German border region, where you'll apply concepts in management, marketing, finance, accounting, digitalization, and economics to solve actual business problems. This "glocal" approach—global mindset with local anchoring—means you're experiencing international cooperation daily with diverse classmates and lecturers from across Europe, preparing you to thrive in multinational teams right from day one.

Here are some standout ways you'll gain those practical edges:
- Group projects and case studies: Work on real-world assignments analyzing economic relationships, strategic decisions in management and marketing, organizational dynamics, and inter-firm relations, often drawing from Danish-German companies for authentic global business insights.
- Interactive teaching methods: Alternate between lectures, exercises, and projects to develop analytical, writing, and problem-solving skills, with a big emphasis on independent project work and practical application of business economics.
- Collaboration with regional companies: Engage directly with firms from the Danish-German border area, living the "glocal" focus through everyday teaching and partnerships that mirror modern global operations.
- Digitalization focus: Courses cover digital tools and business digitalization as core elements, helping you master tech-driven solutions in economics and administration.
- Multilingual practice: Build professional communication skills in English (primary language), Danish, or German through group work and international coursework.

Progression & Future Opportunities

At the Bachelor's in Economics and Business Administration in Sønderborg, you'll dive right into practical skills that go beyond textbooks, building expertise in global marketing, international relations, and solving real-world business challenges through hands-on collaboration in an international environment. The program's glocal approach—global focus with local ties to the Danish-German border region—lets you experience global cooperation daily, working with diverse students and lecturers while partnering with nearby companies for authentic insights into business economics like marketing, finance, and organization. This sets you up perfectly for roles in any company's administrative functions, with a vibrant setup at the state-of-the-art Alsion building that links university life to local industry, culture, and research.

Here's how you'll gain that edge through specific experiential opportunities tailored to this program:
- Company collaborations from day one: Close ties with the local business community in Sønderborg mean you'll test theories in real practice, building an international network early—think projects aligned with Danish-German border companies focusing on globalization and internationalization.
- Interactive global environment: Work in multicultural groups with students and lecturers from Denmark, Europe, and beyond, experiencing cultural issues and cooperative relations hands-on in your daily studies.
- Research-linked learning: Access cutting-edge business economics research through SDU Business School and the Department of Economics, which contribute core topics like data science, macroeconomics, and more to your program—giving you tools for independent problem-solving in international firms.
- Prime facilities at Alsion: Study in the modern Alsion complex, shared with Videnspark Alsion and Business Academy Southwest, fostering direct industry-research links—no specific labs named for undergrads, but immersed in a hub for business-economics projects.