Bachelor's Degree Programme in Economics and Business Administration (Herning)

3 Years On Campus Bachelors Program

Aarhus University

Program Overview

The Bachelor's Degree in Economics and Business Administration at Aarhus University in Herning gives you a solid foundation in business, economics, and management, blending theory with real-world projects to tackle issues like financing, strategy, and customer satisfaction. It's perfect for students who love analyzing how companies work, thrive in team settings, and want versatile skills for careers in sales, finance, or leadership—plus, the international vibe and close faculty ties make it an exciting launchpad for your future.

Curriculum structure
Year 1
You'll kick off with core building blocks like Economics 1 and introductory business subjects, diving into microeconomics basics, market dynamics, and how firms make everyday decisions. Through lectures, group work, and about 20 hours of weekly classes, you'll start applying economic models to real business scenarios, building a strong base in organizational behavior and foundational math tools. This year sets you up to think critically about company operations from day one.

Year 2
Building momentum, you'll tackle Economics 2 (10 ECTS), exploring market conditions, strategic company behavior, competition rules, and industrial economics through analytical models for business decisions. You'll also cover Strategy (10 ECTS), mastering macro and industry analyses, resource evaluation, group strategy choices, and change management to craft winning business plans. Add in Data Science (5 ECTS) and Business Law (5 ECTS) for skills in data-driven insights and legal frameworks, all via hands-on projects that connect theory to practice.

Year 3
In your fifth semester, customize with electives or study abroad at partner universities, tailoring to interests like logistics, marketing, or finance. Wrap up in the sixth with your Bachelor's project on a chosen business topic, pulling together everything from financial accounting to macroeconomics. This flexible capstone hones your expertise for Master's programs or direct job entry.

Focus areas
Sales and marketing, financial management and accounting, organizational development, strategy, logistics, project management, business law, statistics, and socioeconomics—with a practical emphasis on international business challenges.

Learning outcomes
You'll gain broad skills in analyzing economic and business problems, developing strategies for financing, production optimization, and customer satisfaction; understand how society, tech, and laws impact firms; and master tools for roles in management, finance, or specialist areas.

Professional alignment (accreditation)
This BSc(B) program offers immediate job qualification in accountancy, financial management, marketing/sales, and administration, with strong prospects for executive roles. It guarantees right of admission to the 1-year Master's in Economics and Business Administration (cand.merc.) at Aarhus BSS.

Reputation (employability rankings)
Aarhus BSS graduates excel in employability, with many securing management or specialist positions right after graduation—backed by the program's practice-focused design and AU's top-tier facilities in Herning. Official stats show high demand, leading seamlessly to specialized MSc programs like International Business Development.

Experiential Learning (Research, Projects, Internships etc.)

The Economics and Business Administration programme in Herning stands out because it bridges the gap between classroom theory and actual business practice from day one. What makes this programme uniquely powerful is its career-oriented approach—you don't just learn *about* business management, you actively collaborate with real companies through projects already in your first semester. This means you're solving genuine business problems, testing theories against real-world challenges, and building a professional network before you graduate.

The teaching model combines lectures with small-group classroom instruction where you're expected to apply what you've learned to suggest solutions for actual company cases. You'll work in study groups, prepare presentations together, and have regular contact with the business community as you gradually develop your business understanding. Throughout the programme, you'll engage with everything from logistics and accounting to organisational management, sales, project management, and innovation. The mix of theory and practice is deliberate—it's how you develop the strategic thinking and problem-solving skills employers actually want.

Here's what you'll have access to:

- Project-based learning with real businesses: Starting in your first semester, you'll work on specific case studies from actual companies, allowing you to apply financial management, accounting, and strategic concepts to genuine business scenarios
- Small-group classroom instruction: Beyond lectures, you'll participate in interactive sessions where you apply theory to solve real problems and receive feedback on your assignments
- Study group collaboration: You'll be part of structured study groups where you prepare presentations, complete assignments together, and support each other through coursework
- International environment: Aarhus University in Herning offers excellent study facilities within an international setting, giving you exposure to diverse business perspectives
- Strong student-faculty interaction: You'll benefit from direct access to lecturers and faculty who actively engage with students in both academic and practical contexts

This is where you transform from a student into a business professional—and you do it while still earning your degree.

Progression & Future Opportunities

Graduate outcomes summary: Graduates from the Economics and Business Administration programme develop a versatile set of business and analytical skills that open doors across private and public sectors. You’ll be ready for roles where you solve real business challenges, lead projects, and contribute strategic insight, with typical journeys into management consulting, financial management, marketing strategy, or organisational leadership.

Future progression & opportunities:

• University support for employment: Aarhus University’s Career Services supports students throughout their studies, helping you refine your CV, prepare for interviews, connect with employers, and make a smooth transition into the job market.

• Employment prospects & outcomes: The programme provides a broad understanding of business functions such as financial management, marketing, organisational development, and strategic planning. Graduates are prepared to work across many job areas in both private and public sectors, with a high percentage employed shortly after graduation and many continuing to further studies.

• University–industry connections: The degree includes practical elements such as real-world projects, collaboration with businesses from your first semester, and opportunities to build a professional network through case work and internships, strengthening career readiness.

• Long-term accreditation value: A bachelor’s from Aarhus University is internationally recognized and valued for its rigorous academic foundation combined with practical business insight, giving you a strong advantage for both employment and postgraduate studies worldwide.

• Graduation outcomes: Graduates leave with competencies in sales and marketing, financial management, organisational leadership, business strategy, and project development, equipping you for immediate job roles and flexibility to adapt as markets evolve.

Further Academic Progression:
After completing this bachelor’s degree, you can progress directly into a Master’s in Economics and Business Administration, where you can specialise in areas such as finance, strategy, marketing, or management. You can also pursue other business-related master’s degrees, deepening your expertise before entering higher-level roles in industry, consulting, government, or international organisations.