Economics and Business Administration - Sønderborg Bachelor's programme

3 Years On Campus Bachelors Program

University Of Southern Denmark

Program Overview

The BSc in Economics and Business Administration – Global Business Relationships at SDU Sønderborg equips you with versatile business skills across marketing, accounting, finance, and organization while placing special emphasis on international dimensions of business and cross-border cooperation. This three-year program is ideal if you're passionate about global markets, international business relations, and want to work in internationally oriented companies across virtually any administrative function.

Curriculum Structure

Year 1: Foundations in Business Economics
Your first year establishes core business competencies through intensive study of foundational subjects. You'll engage with Mathematics and Statistics, Microeconomics, Organization with Philosophy of Science, and Entrepreneurship and Understanding Business, building the analytical and conceptual frameworks essential for understanding how modern organizations operate and compete. These courses combine lectures with practical assignment classes, ensuring you can apply theoretical concepts to real-world business scenarios from day one.

Year 2-3: Specialization and Global Application
In your second and third years, you'll deepen your expertise while developing competencies specific to international business challenges. The curriculum covers corporate finance, business law, digitalization, macroeconomics, marketing, and courses in management and organisation, all filtered through a lens that emphasizes international aspects of business activities and inter-firm relations. You'll also have the opportunity to complete an internship with an organization or company, or study abroad at the fifth semester, allowing you to test theories in practice and build your international professional network.

Focus Areas

Global business, international cooperative relations, cultural issues in international commerce, regional development, and management of cross-border business relationships.

Learning Outcomes

Broad education in business economics; specific skills in solving company issues related to internationalization and globalization; competences for working in internationally and globally oriented companies; practical experience through internships and study abroad opportunities.

Professional Alignment

Upon completing your degree, you'll be qualified for administrative positions in marketing, human resources, and financial services across private and public companies. The program provides an ideal foundation for pursuing a 2-year MSc in Economics and Business Administration, with specialization options in Marketing Management, Accounting and Finance, Strategy and Leadership, or Innovation, Growth and Sustainability.

Reputation & Employability

SDU Business School is recognized for placing particular emphasis on the international profile of its courses and maintaining a unique connection with companies and organizations, allowing students to build strong networks and test theories in practice while still studying. The program benefits from a comprehensive network of partner universities and operates within a vibrant international learning environment where students come from a wide range of mainly European countries.

Experiential Learning (Research, Projects, Internships etc.)

At the Bachelor's in Economics and Business Administration in Sønderborg, you'll dive into hands-on learning right from the start, building practical skills in global marketing, international relations, and solving real-world business challenges through collaboration with local companies in the Danish-German border region. This "glocal" approach—global focus with local anchoring—means you'll experience international business dynamics daily, working alongside diverse classmates and lecturers from Europe and beyond, all in a vibrant setting at the state-of-the-art Alsion building. It's designed to equip you with versatile tools for company roles in marketing, finance, accounting, and organization, preparing you to tackle globalization head-on.

Here are some standout ways you'll gain that practical edge:
- Collaboration with local companies: Partner directly with businesses from the Danish-German border region for projects that blend theory with real industry needs, giving you insider experience in international cooperation.
- International group work: Join diverse teams of Danish and European students to analyze global business issues like cultural challenges and cooperative relations, mirroring multinational company environments.
- Global business projects: Tackle core challenges of modern companies through coursework focused on internationalization, globalization, and regional/national/transnational developments.
- Cutting-edge campus facilities at Alsion: Study in a modern hub that integrates university, business (like Videnspark Alsion and Business Academy Southwest), and culture (concert hall and South Denmark Philharmonic), fostering cross-sector networking and practical opportunities.

This kind of real-world prep will set you up perfectly for a career in dynamic global firms—imagine applying right away to roles in administration, marketing, or finance.

Progression & Future Opportunities

Graduates from this programme are well-prepared for international business careers with employers in both the private and public sectors. Typical roles include marketing coordinator, market analyst, key account manager, and business developer.

Career & Progression Opportunities:

Industry-relevant career paths: You can move into roles such as marketing coordinator, key account manager, market analyst, HR manager, recruitment consultant, project manager, customer adviser, controller, or business developer after graduation. These positions span sectors from consulting and finance to operations and public organisations.
University support and career services: SDU’s career services and job bank help you prepare CVs, practice interviews, and connect with employers. The programme is taught within SDU Business School, which emphasizes real-world business skills and global employability.
Professional networking and partnerships: The curriculum is designed in dialogue with the business community, giving you opportunities to connect with international companies and local organisations in the Danish-German border region.
Accreditation advantage: SDU Business School’s AACSB accreditation places it among the top 6% of business schools worldwide, enhancing the international recognition and long-term value of your degree.
Versatility in sectors: Whether you aim for roles in marketing, finance, management, or consultancy, this broad business foundation supports career mobility across industries.

Further Academic Progression:
After earning your bachelor’s degree, you can pursue a Master’s in Economics and Business Administration or related specialisations at SDU or other universities, such as International Business and Marketing, Marketing Management, Accounting and Finance, Strategy and Leadership, or Innovation and Business Development. This further study strengthens your expertise and opens doors to senior management and specialist roles globally.