Bachelor Universitaire de Technologie (BUT) Techniques de Commercialisation – Parcours Marketing Digital, E-business et Entrepreneuriat

At Université Toulouse II – Jean Jaurès, the BUT Techniques de Commercialisation – Marketing Digital, E-business & Entrepreneurship is built around a highly practical, “learning-by-doing” approach. From the first year, you work on real business scenarios, develop digital strategies, and progressively build your own commercial or entrepreneurial projects. The program combines academic teaching with continuous field experience—through internships, work-study options, and applied projects—so you graduate with both technical expertise and hands-on experience in digital business environments.

What makes this especially strong is the structured progression: you start with core commercial skills, then specialise in digital marketing and e-business, applying tools and strategies used in real companies. This practical immersion is embedded throughout the curriculum:

Experiential Learning:

• Structured internships across all 3 years
  • Real industry exposure with 4 weeks (Year 1), 8 weeks (Year 2), and 12 weeks (Year 3)
  • Work on marketing campaigns, digital strategy, and client-facing business tasks
• Work-study (alternance) option
  • Available from later stages of the program, allowing you to gain paid professional experience while studying
• Applied projects (SAÉ – Situations d’Apprentissage et d’Évaluation)
  • Hands-on business challenges such as:
    • Digital activity analysis
    • Commercial action plans
    • Marketing strategy development
• Digital marketing & e-business skill development
  • Training in data analysis tools, digital strategy creation, and e-commerce management
  • Focus on managing online customer relationships and digital platforms
• Entrepreneurship & project creation
  • Develop your own e-business or startup concept as part of coursework
  • Emphasis on innovation, creativity, and business model development
• Collaborative group work & case-based learning
  • Regular team projects simulating real company situations
  • Build skills in teamwork, leadership, and decision-making
• International exposure opportunities
  • Option to study abroad (e.g., semester exchange with Université du Québec à Chicoutimi)
• Professional environment within IUT facilities
  • Delivered within an IUT (Institut Universitaire de Technologie) known for strong links with industry and applied teaching
  • Access to academic resources, business-focused teaching spaces, and research-backed instruction

Graduating from the BUT Techniques de Commercialisation – Marketing Digital, E-business & Entrepreneurship at Université Toulouse II – Jean Jaurès gives you a strong launchpad into the digital business world. You’ll develop practical expertise across marketing, sales, and entrepreneurship, making you immediately employable in a wide range of industries. Thanks to the program’s applied structure, graduates are well-prepared to either step into professional roles or continue into advanced studies.

Typical career paths include: Digital Marketing Assistant, E-commerce Manager, Business Developer, Startup/Entrepreneur.

Progression & Future Opportunities:

• Career support & employability services
  • Strong professional integration through internships, work-study (alternance), and tutor-led projects, ensuring continuous exposure to real companies
  • Participation in professional events like negotiation competitions judged by industry experts, boosting real-world readiness
• Employment outcomes & salary potential
  • The BUT is designed for rapid entry into the job market, with graduates considered operational from day one
  • At IUT level, up to 90% of graduates secure employment quickly (within ~2 months), highlighting strong employability
• University–industry partnerships
  • Continuous interaction with business professionals, juries, and partner companies through projects, internships, and competitions
  • Opportunities to work on real company challenges and digital business cases, aligning learning with market needs
• Long-term accreditation & recognition value
  • National Bachelor (BUT) degree – RNCP Level 6, equivalent to a full bachelor’s with 180 ECTS credits
  • Recognised across Europe, ensuring strong academic and professional mobility
• Graduation outcomes
  • Graduates work across marketing, e-business, sales, and entrepreneurship sectors in all types of organisations
  • The program builds a balanced profile: technical digital skills + business strategy + entrepreneurial mindset

Further Academic Progression:

After completing this program, you have excellent options to continue building your expertise:

• Progress into a Master’s degree (Bac+5) in fields like Digital Marketing, E-commerce, Business Development, or Entrepreneurship
• Apply to business schools or specialised master’s programs in France or internationally
• Pursue advanced studies in management, communication, or international business depending on your career goals
• Strengthen your profile further through work-study master’s programs, combining paid experience with higher education

This flexibility means you’re not limited to entry-level roles—you can quickly move toward strategic or leadership positions with the right postgraduate path.