BSc in Multimedia Marketing

3 Years On Campus Bachelors Program

Schmalkalden University of Applied Sciences

Program Overview

In the Multimedia Marketing course, you will learn how to use digital media in marketing in a goal-oriented manner. From situation and target group analysis, target and strategy development to the implementation of individual measures such as website design, search engine optimization and social media marketing to photo and video design, you will acquire in-depth knowledge. You will also gain insights into the success control of the respective measures and knowledge of methods, procedures and techniques of modern marketing management.

Program Key Stats

€131.74 (Semester Contribu



80 %

Eligibility Criteria

3
33
75

880
6
79

Additional Information & Requirements

Career Options

  • Bank manager
  • Benefits manager
  • Compensation manager
  • Employee relations manager

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