1. City University of Hong Kong
  2. Program
  3. Bachelors
  4. BBA in Marketing

BBA in Marketing

4 Years On Campus Bachelors Program

City University of Hong Kong

Program Overview

The Department of Marketing aspires to be internationally recognised as a leading academic force in training future marketing professionals in the Asia-Pacific region. The Department offers practice-orientated education using interactive teaching strategies. The Bachelor of Business Administration in Marketing programme aims to equip student with state-of-the-art knowledge and skills in marketing in the Internet age and to enhance students international exposure in the global world.

Program Key Stats

$140000 (Annual cost)



Eligibility Criteria

3.2
30
80

1210
6.5
79

Additional Information & Requirements

Award of an International Baccalaureate (IB) Diploma with a minimum diploma point score of 30 (out of 45) is required. Grade E or above in three GCE A-level (or A2) / International A-level subjects. TOEFL Minimum total score 550 on the paper-based test / 79 on the Internet-based test and IELTS Overall band score of 6.5 or above.

Career Options

  • Our business students are highly sought after upon graduation
  • The majority of our graduates are employed in the business fields and the top 5 areas are: Accounting / Auditing / Taxation
  • Marketing
  • Banking / Finance
  • Administration / Management and Secretarial

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