1. Hong Kong Polytechnic University
  2. Program
  3. Bachelors
  4. BBA Hons Marketing

BBA Hons Marketing

4 Years On Campus Bachelors Program

Hong Kong Polytechnic University

Program Overview

The programme focuses on the development of practical skills and academic and professional knowledge. It places a strong emphasis on interactive and student-centred learning methods, including case studies, role playing and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Market Research, Services Marketing, Internet Marketing and Marketing Management in China. All students within the Faculty of Business are encouraged to participate in the Whole Person Development Programme, which includes a wide range of extracurricular activities such as leadership training camps, peer tutoring mentorships and overseas and Chinese mainland exchanges.

Program Key Stats

$130000 (Annual cost)



Eligibility Criteria

3.2
30
80

1200
6.5
90

Additional Information & Requirements

GCE Advanced Level or International Advanced Level with passes in 3 AL, OR 2 AL and 2 AS, subjects, Applicants attaining good results in science subjects (biology, chemistry and/or physics) are preferred, Transcript / Certificate, IB: A minimum score of 24 with at least grade 4 in 2 Higher Level subjects, TOEFL ibT of 80, IELTS of 6

Career Options

  • Careers in Account management
  • Advertising
  • Marketing research
  • Marketing/product/brand
  • Management
  • Customer service
  • Public relations

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