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2 Courses

Ba in creative media in City university of hong kong

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English

This major is an innovative programme that advocates inter-medial creative practices. The programme fuses art, culture and media technology, covering a wide range of subjects such as cinema, animation, photography, sound, installation, interactive media, video game and new media art etc. The curriculum places strong focuses on applied learning and integrative training of creativity and technology. Students are expected to develop professional competency and creative and critical thinking via hands-on learning and studio practice. This major is designed to train creative talents and practitioners who not only possess cultural sensibility but are also equipped with strong technological literacy, ready and adaptable for the cultural sphere, creative industry and media sector of the 21stcentury.

Award of an International Baccalaureate (IB) Diploma with a minimum diploma point score of 30 (out of 45) is required. Grade E or above in three GCE A-level (or A2) / International A-level subjects. TOEFL Minimum total score 550 on the paper-based test / 79 on the Internet-based test and IELTS Overall band score of 6.5 or above.

Graduates are qualified for a broad range of positions in the media, art, design, and film industries. We expect our graduates to obtain jobs in areas such as animation, film, television, video production, advertising, media art, Internet and multimedia design, art-writing, art/media education, art/cultural management and exhibition design. The recently revised BACM curriculum also addresses the professional environment in which competent and socially engaged media art professionals are needed outside the media industry. A BACM graduate should be prepared for careers in artistic and cultural fields through good networking and the ability to contribute sound knowledge of multimedia and interdisciplinary creative thinking. The design of the new curriculum also allows students to develop secondary areas of interest to broaden their employability and graduate-level higher education opportunities.

1st Jan

English

Graduates of the Bachelor of Arts Major in Creative Media possess creative skills in the field of media aesthetics, digital video production, and post-production, digital sound recording and editing, digital animation, interactive art/design, and other multimedia applications. In the process of using the latest digital technologies for creative purposes, students learn to treat technology as an artistic medium. The curriculum emphasizes creative and critical thinking in the domain of digital content, as well as the successful expression of a personal vision through various digital media formats. Graduates have a deep understanding of the structures and strategies of the media industry, and will be equipped to contribute actively to its future development.

Award of an International Baccalaureate (IB) Diploma with a minimum diploma point score of 30 (out of 45) is required. Grade E or above in three GCE A-level (or A2) / International A-level subjects. TOEFL Minimum total score 550 on the paper-based test / 79 on the Internet-based test and IELTS Overall band score of 6.5 or above.

Formulate their focus for artistic/professional development within a range of spelt out expertise, Act as a culturally-sensitive and socially responsible media art professional, Command a rich language in describing and theorizing the type of creative work they are doing, Define the variety and diversity of media art, with their own creative projects as illustration, Work competently in a multiple-task and collaborative environment, Use a research-oriented approach that values experimentation, innovation, and cross-disciplinary work.

1st Jan

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