BA in Communication and Media Studies

3 Years On Campus Bachelors Program

Budapest University of Technology and Economics

Program Overview

This program is perfect if you’re looking to build a career where media, business, and communication meet, giving you both creative and strategic skills. You’ll learn how media works, how brands communicate, and how to create impactful content while understanding business environments and communication strategies.

Curriculum Structure

Year 1

In your first year, you build a strong foundation in communication and social sciences, starting with subjects like Communication Theory, Media Literacy, and Introduction to Marketing. Alongside this, you’ll explore areas like Business Communication and Modern Economic Theories, helping you understand how media operates within business environments.

Year 2

The second year focuses on developing practical and analytical skills, where you dive deeper into Digital Communication, Public Communication, and Intercultural Communication. You’ll also work on Communication Strategies and PR & Reputation Management, learning how to plan campaigns and manage brand communication in real-world scenarios.

Year 3

In your final year, the program becomes highly practical and career-focused, with courses like News and Program Editing, Creative Writing, and Executive Communication Training. You’ll gain hands-on experience in content creation, reporting, and media production, while also preparing for professional roles through project work and internship opportunities.

Focus Areas (in a string):

Business Communication, Digital Media, Public Relations, Marketing Communication, Intercultural Communication, Content Creation

Learning Outcomes (in a string):

Effective communication skills, digital content creation, campaign planning, crisis and reputation management, media production skills, strategic thinking in communication

Professional Alignment (Accreditation):

Accredited by the Chartered Institute of Public Relations (CIPR) – first program in Central & Eastern Europe to receive this recognition

Reputation (Employability / Ranking):

One of the largest business universities in Hungary with strong industry links
Around 80% of students employed within 2 months of graduation

Experiential Learning (Research, Projects, Internships etc.)

At the Budapest University of Economics and Business (part of the BGE network, where our BA in Communication and Media Studies is offered), experiential learning is at the heart of the program, helping you build real-world skills in digital tools, content creation, and media strategies right from the start. You'll dive hands-on into social media, e-communications, and digitization, mastering everything from web 2.0 platforms to advanced media research databases, all while applying them to practical scenarios in news, programming, and public sector communications. This isn't just theory—it's training recognized by the Chartered Institute of Public Relations (CIPR), so you'll graduate ready to thrive in media markets, confidently handling print/digital resources and social science tools.

Here's how we make it happen with specific program features:
- Guest lectures from industry experts, like Dr. Orsolya Gantner's session for Year 2 students, bringing real insights into media practices directly to your classroom.
- Digital communication tools training, where you'll gain confidence in social media elements, e-communications, and digitization for content creation and professional application.
- Media research and database access, including hands-on use of social science and media research databases, print/digital literature resources, and their operational tools to process new knowledge effectively.
- Practical skill-building in social phenomena analysis, understanding operational mechanisms of media sub-systems, economic/political processes, and institutional systems in private/public sectors.

Progression & Future Opportunities

At the Budapest University of Economics and Business (BGE), our BA in Communication and Media Studies puts real-world practice front and center, so you'll build hands-on skills in digital tools, content creation, and media strategies right from the start. You'll dive into e-communications, web 2.0, and digitization, learning to confidently handle social media, news production, and programming principles that employers crave—skills recognized by the Chartered Institute of Public Relations (CIPR). With access to cutting-edge resources tailored for media pros, you'll graduate ready to thrive in private sector or public admin roles, backed by the program's focus on practical application of theory.

Here's how our program makes experiential learning come alive through specific tools, projects, and opportunities:
- Digital communication tools and software: Master social media platforms, e-communication systems, and web 2.0 technologies, plus confidently manage print/digital literature resources and media research databases for real content creation and analysis.
- Guest lectures from industry experts: Year 2 students join sessions like the one with Dr. Orsolya Gantner, Head of [relevant department], for insider insights on media trends and professional practices.
- Content creation and media projects: Develop expertise in news/programming practices and digital tools, applying them to hands-on scenarios that mirror industry workflows.