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Dublin City University’s Bachelor of Business Studies (BBS) program provides a flexible and contemporary business education, combining academic depth with practical experience. Recognized for its entrepreneurial emphasis and teaching excellence, this degree equips students with a solid foundation in business and the opportunity to specialise in key areas in the final year. The program offers a valuable optional work placement or international study year, fostering strong employability skills and global business awareness.
DCU Business School is accredited by AACSB, affirming international quality
Course Overview
Year 1: Economics, Accounting, Marketing, IT Skills, Psychology in Organisations, Business Mathematics, Critical Thinking for Business, Learning Innovation for Enterprise, Business Analytics
Year 2: Core Modules Business Law, Operations Management, Human Resource Management, Statistics, Digital Marketing, Information Systems, Financial Management
Year 3: Study Abroad or Internship
Year 4: Business Strategy, New Enterprise Development, Choice of Specialism which includes, Human Resource Management, Finance, Marketing, Business Economics, Operations Management, Business Analytics
INTRA Placement: Paid 11-month placement in Year 3, with real-world industry experience
Study Abroad: Option to study at a partner university in Europe through Erasmus
Enterprise Development Projects and business simulations embedded in final-year modules
Optional Summer Schools and real-world business case engagement
High employability in Irish and international markets
Pathways to DCU’s MSc programs and other global postgraduate degrees
Recognised by Teaching Council of Ireland for those pursuing Business Studies/Economics teaching
Potential exemptions from professional body exams based on specialism (e.g., ACCA, CIMA – subject to annual review)
DCU Business School is accredited by AACSBTOEFL iBT: Total Score of 92IELTS ACADEMIC: Composite score of 6.5 or above, with no less than 6.0 in any one component. Your personal details, academic qualifications (predicted works too), a personal statement, evidence of your English language skills (with relevant qualifications), a reference and employment history are required for applications.GCE A Level D or GCE AS Level C or GCSE C Mathematics.Study abroad option availableFinanceHRMarketingConsultingAnalyticsSupply ChainBusiness DevelopmentEntrepreneurshipTeaching (Business Studies/Economics)
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Dublin City University DCU
