Enter OTP
The BSc in Digital Business and Innovation at DCU is Ireland’s first undergraduate degree combining business management and emerging digital technologies. Designed with input from industry leaders, this program provides students with in-demand digital skills while developing creativity, innovation, and leadership. Graduates are equipped to lead digital transformation initiatives in a rapidly evolving business world.
Industry-Aligned: Developed in consultation with tech and business sectors
Innovation-Driven: Focus on solving real-world business challenges using emerging technologies
Integrated Work Placement: Includes a 12-month paid INTRA placement in Year 3
Tech-Focused Curriculum: Learn about cloud computing, IoT, AR/VR, blockchain, big data analytics, and more
Course Overview:
Year 1: Critical Thinking for Business, Learning Innovation for Enterprise, Digital Business Ecosystem
Year 2: Digital Business Models, Digital Lab, Digital Marketing
Year 3: Full-year paid work placement (INTRA) in a relevant business or technology environment
Year 4: Challenge-Based Project, Digital Business Leadership and Change, Conscious Innovation
12-month INTRA work placement in Year 3
Real-world consultancy projects with external clients
Innovation challenges embedded into core modules
Hands-on learning with digital tools and platforms used in industry
Graduates are highly employable in roles spanning tech, e-commerce, consultancy, and business development
Equipped to launch entrepreneurial ventures or pursue further studies (e.g., MSc in Digital Business, Innovation, or Data Analytics)
Supported by DCU Careers Service, INTRA office, and entrepreneurship supports
Strong industry reputation and direct employer links
IELTS Academic: Composite score of 6.5 or above, with no less than 6.0 in any one component. TOEFL iBT: Total Score of 92Your personal details, academic qualifications (predicted works too), a personal statement, evidence of your English language skills (with relevant qualifications), a reference and employment history are required for applications.Digital Transformation ConsultantE-Commerce StrategistInnovation AnalystBusiness TechnologistProduct OwnerData-Driven MarketerDigital Strategist
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