Enter OTP
Maynooth University’s flagship business program offers a comprehensive and flexible foundation across all major areas of business, preparing students for dynamic careers in management, consulting, entrepreneurship, and more. Designed with no prior business knowledge required, it blends academic theory with practical insights from international and local industry experts.
Key disciplines: management, marketing, innovation, professional skills, and business ethics
Wide range of optional modules for specialisation in later years
Develops strong critical thinking, teamwork, and communication skills
Access to placement and study abroad opportunities between Year 2 and 3
Course Overview:
Year 1: Accounting for Business Students, Business Landscapes, Business Models and Marketing
Year 2: Brand Management, Corporate Finance, Digital Marekting, along with elective streams
Year 3: Optional study abroad or Placement option
Final Year: Strategic Management, Strategic Human Resource Management, International Marketing
Optional placement year or Erasmus+ study abroad between Years 2 and 3 (competitive, university-supported)
Industry-informed teaching with guest speakers and project-based coursework
Strong engagement with student-led business societies and real-world case projects
Graduates enter careers across corporate, public, and startup sectors
Many progress to business Master’s programs (e.g., Management, Marketing, Strategy)
Supported by Maynooth University Careers Office through employer events, CV workshops, and interview preparation
Your personal details, academic qualifications (predicted works too), a personal statement, evidence of your English language skills (with relevant qualifications), a reference and employment history are required for applications.IELTS: 6.5 with no less than 6.0 in each band TOEFL iBT: 90 with no less than 21 in writing and at least 19 in all other sectionsStudy abroad opportunity available Management ConsultantBusiness AnalystMarketing ManagerOperations CoordinatorEntrepreneurHR Officer
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