Enter OTP
This unique interdisciplinary program combines the study of business with anthropology to explore how global cultures shape consumer behavior, innovation, and strategy. It equips students with intercultural competence and business acumen, preparing them to manage organizations in a complex, interconnected world.
Combines one of three business subjects: Management, Marketing, or International Business, with Global Cultures
Explores topics such as sustainability, urbanization, consumption, security, technology in society, and user experience
Delivered by Ireland’s only Anthropology Department and a leading young Business School
Optional work placement or Erasmus+ study abroad year for hands-on international experience
Course Overview:
Year 1: Accounting for Business Students, Microeconomics, Business Model and Marketing, Anthropology Matters, Magic and Withcraft
Year 2: International Business, International Management, Macroeconomics for Business, Anti-racism, along with optional modules
Optional Year: Work placement or Erasmus+ year (competitive)
Final Year: Strategic management, Strategic human resource management, Addiction, Recovery & Culture, Thesis
Optional work placement or Erasmus+ study abroad
Exposure to real-world global issues through research-based assignments
Interdisciplinary team projects involving business and cultural case studies
Strong support from Maynooth's Placement Office and Career Centre
Thesis in your final year
Postgraduate options in management, marketing, anthropology, or development studies
Employment across corporate, NGO, and governmental sectors globally
Access to dedicated career coaching, international employer events, and industry networking
Study abroad option availableTOEFL iBT: 90 with no less than 21 in writing and at least 19 in all other sectionsIELTS: 6.5 with no less than 6.0 in each band Your personal details, academic qualifications (predicted works too), a personal statement, evidence of your English language skills (with relevant qualifications), a reference and employment history are required for applications.Global Market ResearcherCultural Advisor in Multinational FirmsInternational Business DeveloperBrand StrategistPolicy AnalystService Innovation Manager
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Maynooth University
