BBS International Business and Global Cultures

3 Years On Campus Bachelors Program

Maynooth University

Program Overview

This interdisciplinary degree blends business education with the study of global cultures, preparing graduates to work effectively across international markets with an understanding of cultural diversity, global challenges, and business dynamics. It is ideally suited for students interested in careers that span borders, markets, and industries.

  • Combines a core business subject (Management, Marketing, or International Business) with Global Cultures modules

  • Global Cultures topics include: urbanization, sustainability, user experience, science and technology in society, security, and service innovation

  • Strong emphasis on intercultural awareness, global problem-solving, and strategic business insights

  • Delivered by experts from both business and anthropology disciplines

Course Overview:

  • Year 1: Accounting for Business Students, Microeconomics, Organisational Behaviour and Management, Magic and Witchcraft

  • Year 2: International Business, International Management, Macroeconomics for Business, Anti racism, along with elective streams

  • Optional Additional Year: Work placement or Erasmus+ abroad (university-supported)

  • Final Year: Contemporary Issues in Marketing, International Marketing, UX and Service Innovation, Thesis

Experiential Learning (Research, Projects, Internships etc.)

  • Optional year-long placement or Erasmus+ study abroad

  • Cross-disciplinary team projects and cultural immersion activities

  • Supported by Maynooth's Placement Office and International Office

  • Research-based assignments tied to real-world global themes

  • Thesis in your final year

Progression & Future Opportunities

  • Master's options in international business, marketing, global development, or anthropology

  • Employment in multinational firms, government agencies, NGOs, and startups

  • Access to career development tools, international networking events, and one-to-one coaching

Program Key Stats

€17,000
€ 50
Sept Intake : 31st May


Eligibility Criteria

BCC - AB
3.3
26 - 30
70

1190
24
6.5
90

Additional Information & Requirements

Career Options

  • International Business Analyst
  • Global Marketing Manager
  • Intercultural Consultant
  • NGO Strategist
  • Sustainability Analyst
  • Cross-Cultural UX researcher

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