BBS International Business (INB)

3 Years On Campus Bachelors Program

Maynooth University

Program Overview

The BBS International Business at Maynooth University equips students with the knowledge and skills to understand, analyze, and manage business operations in global markets. With a curriculum rooted in core business principles and a strong emphasis on international strategy and cross-cultural understanding, this degree is designed to develop globally minded graduates who are ready to work across borders.

  • International Focus: Understand the operations, strategy, and culture of global organizations

  • Optional Placement or Study Abroad: Gain first-hand international experience between Years 2 and 3

  • Flexible Curriculum: Choose electives in business areas such as marketing, operations, and information systems

Course Overview:

  • Year 1: Accounting for Business Students, Introduction to Business Ethics, Global Business and Marketing

  • Year 2: Brand Management, Corporate Finance, Digital Marketing, Human Resource Management, along with elective streams of your choice 

  • Optional Year: Erasmus+ study abroad or work placement (competitive entry)

  • Final Year: Advanced microeconomics, business analytics, event management, social media

Experiential Learning (Research, Projects, Internships etc.)

  • Optional year abroad or accredited work placement

  • International case studies, simulations, and real-world projects

  • Support from the Placement Office and Erasmus+ team

Progression & Future Opportunities

  • Graduates may pursue postgraduate study in international business, marketing, strategy, or management

  • Career opportunities in multinational companies, government trade agencies, NGOs, and consulting

  • Access to career coaching, employer events, and alumni mentorship through Maynooth’s Career Development Centre

Program Key Stats

€17,000
€ 50
Sept Intake : 31st May


Eligibility Criteria

BCC - AAB
3.3
26 - 30
70

1190
24
6.5
90

Additional Information & Requirements

Career Options

  • International Business Analyst
  • Global Strategy Consultant
  • Export Officer
  • Country Manager
  • Multinational Project Coordinator
  • Marketing Specialist in International Firms

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