BBS Marketing (MKT)

3 Years On Campus Bachelors Program

Maynooth University

Program Overview

The BBS Marketing at Maynooth University is a dynamic program that equips students with core marketing skills and the ability to work confidently with both traditional and emerging tools such as digital and social media, influencer marketing, AI, and even metaverse applications. It suits students who are creative, analytical, and eager to understand how marketing drives business strategy, preparing them for careers in Ireland and internationally.

Curriculum Structure

Year 1

In your first year, you’ll build a strong foundation in marketing and business. Modules such as Consumer Behaviour, Consumer Research, and Introduction to Managing Innovation introduce you to the essentials of how customers think and how businesses respond. You’ll also take complementary business modules to understand the wider organisational context.

Year 2

The second year develops your applied marketing expertise. You’ll study Brand Management, Marketing Management, and Digital Marketing, alongside International Business. These modules help you master the management functions of marketing, from strategy to execution, while learning to adapt campaigns for global contexts.

Year 3

This year emphasizes strategic and contemporary issues. You’ll explore International Marketing, Social Media, Contemporary Issues in Marketing, Business Analytics, and Strategic Management. Students may also choose to complete a work placement in a multinational or Irish firm, or spend a year abroad through Erasmus, gaining invaluable practical and cultural experience.

Year 4 (Optional Placement/Study Abroad Year)

Students who take the placement or Erasmus pathway graduate after four years with enhanced employability. The placement year provides practical industry experience, while the study abroad option offers international exposure and cultural insights.

Focus Areas

"Consumer behaviour, brand management, digital marketing, social media, international marketing, business analytics, strategic management."

Learning Outcomes

"Graduates will be able to design and implement marketing strategies, analyze consumer behaviour, manage brands, apply analytics tools, conduct market research, and lead marketing operations in global contexts."

Professional Alignment (Accreditation)

Award: Bachelor of Business Studies (Honours), QQI Level 8
Recognized internationally, ensuring graduates can pursue careers or further study worldwide.
Transfer option available from the Bachelor of Arts (MH101) into this program after Year 1.

Reputation (Employability Rankings)

Business graduates from Maynooth are consistently among the most employable in Ireland.
Marketing graduates secure roles in digital marketing, social media management, sales, consulting, and brand management across Irish and international organizations.
- Maynooth University is ranked in the top 200 universities worldwide for Business & Management Studies (QS World Rankings), highlighting its global reputation.

Experiential Learning (Research, Projects, Internships etc.)

Students in Maynooth University’s BBS Marketing program gain practical, career-ready skills by working directly with established and emerging marketing tools, digital platforms, and industry-focused projects. The program is designed to immerse you in applied marketing practice, ensuring you graduate with both academic knowledge and hands-on expertise. You’ll learn not only how to design campaigns but also how to use analytics, social media, and even AI-driven tools to measure and refine them.

From the very beginning, you’ll be encouraged to connect marketing theory with professional practice. The program integrates work placements, live projects, and applied industry collaborations, giving you the chance to test your skills in real business environments. Maynooth provides access to modern facilities, employer partnerships, and digital tools that make your learning experience practical and engaging:

Work Placement / Erasmus Year (Optional): Students can complete a structured placement with Irish or international companies, or spend a year abroad through Erasmus, applying their skills in marketing campaigns, communications, and analytics.
Digital Marketing & Analytics Tools: Modules such as Digital Marketing, Business Analytics, and Marketing Management train students in Google Analytics, SEO platforms, CRM systems, and social media dashboards, ensuring you graduate with industry-standard digital expertise.
Group Projects & Case Studies: Courses like Integrated Marketing Communications and Contemporary Issues in Marketing involve collaborative projects where students design, manage, and evaluate campaigns, often working with real-world scenarios.
Capstone Research & Strategy Projects: Final-year modules such as Strategic Management and Global Marketing Strategy require students to analyze complex business challenges and present solutions, simulating consultancy-style work.
Specialist Facilities: Access to Maynooth’s Library and Business School labs, which provide extensive databases, marketing journals, and analytics software.
Industry Engagement: Guest lectures and workshops from marketing professionals, plus networking opportunities through Maynooth’s strong links with Irish and multinational firms.
International Exposure: Erasmus exchanges allow students to gain international experience in marketing and sales practices, broadening their cultural and professional outlook.

This combination of placements, live projects, digital tools, and industry engagement ensures you graduate not only with knowledge but with the applied expertise employers demand in today’s competitive marketing sector.

Progression & Future Opportunities

Graduates of Maynooth University’s BBS Marketing program are highly sought after, moving into careers across digital marketing, brand management, consulting, and sales. Typical roles include Marketing Executives, Digital Marketing Specialists, Brand Managers, and Business Consultants, where you’ll apply both creative and analytical skills to real-world projects. With Maynooth’s strong industry connections and practical learning focus, students graduate confident and career-ready.

Here’s how Maynooth supports your career journey and what outcomes you can expect:

Career Services Support: Maynooth’s Careers Service offers tailored workshops, CV clinics, employer networking events, and one-to-one guidance. Marketing students benefit from direct links to recruiters through the School of Business Careers & Alumni Engagement Team, which tracks graduate outcomes and connects students with industry mentors.
Employment Stats: Maynooth University reports a 93% graduate employability rate, with average salaries around €50,000 annually for business graduates.
Industry Partnerships: The program integrates live projects and placements with top employers such as Accenture, Deloitte, Google, Microsoft, and Salesforce, ensuring students gain exposure to real-world practices.
Accreditation Value: Awarded as a Bachelor of Business Studies (Honours), QQI Level 8, the degree carries long-term recognition across Europe and internationally, enhancing career mobility.
Graduate Outcomes: Alumni progress into leadership roles in marketing strategy, brand management, and international consulting, with many advancing quickly thanks to Maynooth’s applied learning and industry engagement.

Further Academic Progression:

After completing this program, students can continue their studies at Maynooth through postgraduate options such as the MSc in Marketing, the MSc in Strategy & Innovation, or the MBA. These advanced pathways allow graduates to specialize further, pursue academic research, or prepare for senior management roles in global marketing and business strategy.