Bachelor of Business (Honours) Marketing

4 Years On Campus Bachelors Program

Munster Technological University

Program Overview

MTU’s Bachelor of Business (Honours) Marketing is a four-year Level 8 program that blends creative marketing with digital expertise and real-world business engagement. It’s ideal for students who want to master advertising, social media, brand management, and analytics while gaining practical experience through live projects and a 15-week industrial placement.

Curriculum Structure

Year 1

Your first year introduces the foundations of marketing and business. You’ll study Principles of Marketing & Management, develop Selling Skills, and gain confidence in Information Technology (IT). Communication and general business topics are emphasized, helping you build teamwork and presentation skills while exploring how the digital world is reshaping marketing.

Year 2

In the second year, you’ll focus on understanding customers and digital marketing. Modules such as Market Research, Retail Marketing, and Content Creation allow you to analyze consumer behaviour and design campaigns. This year emphasizes practical assignments and digital tools, preparing you to create strategies that resonate with audiences.

Year 3

This year is all about applied learning and industry exposure. You’ll take modules in Digital & Social Media Marketing and participate in live-case assessments, solving real-world problems for companies. A highlight is the industrial placement (minimum of 15 weeks), where you gain hands-on experience in marketing roles across diverse industries.

Year 4

In your final year, you’ll focus on advanced strategy and specialization. Core modules include Brand Management, Marketing Metrics, and Sales Strategy, alongside electives such as Social Marketing, Fashion Marketing, Sports Marketing, Aviation & Tourism Marketing, and Sustainable Business. This year prepares you for leadership roles in marketing and management.

Focus Areas

"Digital marketing, social media, advertising, brand management, consumer behaviour, market research, retail marketing, content creation, marketing metrics, sales strategy, sustainable business."

Learning Outcomes

"Graduates will be able to design and implement marketing strategies, analyze consumer behaviour, manage brands, create digital content, apply analytics tools, and lead marketing operations in diverse industries."

Professional Alignment (Accreditation)

Award: Bachelor of Business (Honours), QQI Level 8
Includes a 15-week industrial placement with roles in leading companies.
Graduates may apply to professional bodies and may be exempt from certain examinations.

Reputation (Employability Rankings)

MTU graduates are highly employable, with career options in advertising, promotion, digital marketing, social media development, sales management, direct marketing, event management, reputation management, services marketing, and international sales.
The program’s emphasis on hands-on projects, placements, and digital tools ensures graduates are well-prepared for competitive roles in Ireland and abroad.

Experiential Learning (Research, Projects, Internships etc.)

Students in MTU’s Bachelor of Business (Honours) Marketing don’t just learn theory — they actively apply their skills through live projects, industry placements, and digital tools that mirror the realities of modern marketing. The program is designed to immerse you in practical experiences, ensuring you graduate with both creative expertise and analytical confidence.

From the very beginning, you’ll be working on real-world challenges, using industry-standard software and engaging directly with businesses. MTU places a strong emphasis on hands-on learning, so you’ll gain confidence not only in the classroom but also in professional environments. Here’s how experiential learning is built into the program:

Live-Case Assessments: Students tackle real business problems, developing marketing strategies and presenting solutions to industry partners.
Industrial Placement: A minimum 15-week placement in Year 3 gives you direct experience in marketing roles across diverse sectors, from advertising agencies to multinational companies.
Digital & Social Media Projects: You’ll work with platforms like Google Analytics, SEO tools, and social media dashboards, learning to design, monitor, and optimize campaigns.
Content Creation & Retail Marketing Projects: Modules involve practical assignments where you create digital content and analyze retail environments, applying marketing theory to practice.
Elective Specialisations: In Year 4, you can choose applied modules such as Fashion Marketing, Sports Marketing, Aviation & Tourism Marketing, or Social Marketing, each involving project-based work tied to industry trends.
Marketing Metrics & Analytics Tools: Training includes the use of data-driven software to measure campaign performance, preparing you for roles in analytics and strategy.
Library & Research Facilities: MTU’s library provides access to marketing journals, case studies, and digital databases, supporting your applied projects and research.
Industry Guest Lectures: Regular talks from marketing professionals and alumni connect you to current practices and career pathways.

This combination of placements, live projects, digital tools, and industry engagement ensures you graduate not only with academic knowledge but with the applied skills employers demand in today’s competitive marketing industry.