Bachelor of Business in Marketing

4 Years On Campus Bachelors Program

Technological University Dublin

Program Overview

The BA (Hons) in Business (General Entry) – Marketing Management (TU932-MKT) at Technological University Dublin offers students the chance to build a strong foundation in business while specializing in marketing strategy and communications. It suits students who are analytical, creative, and eager to understand how businesses connect with customers through research, branding, and digital tools.

Curriculum Structure

Year 1

You’ll begin with core business modules that introduce you to the fundamentals of management and marketing. Courses such as Principles of Marketing, Introduction to Management, and Business Mathematics provide a solid base, while Information Technology Skills and Learning & Innovation Skills ensure you develop practical and transferable abilities.

Year 2

The second year develops your marketing expertise and analytical skills. You’ll study Consumer Behaviour, Marketing Communications, and Sales Management, alongside Business Statistics and Accounting for Business. Modules like Organisational Behaviour expand your understanding of how people and teams operate in business contexts.

Year 3

This year emphasizes applied learning and global perspectives. Core modules include Marketing Research, International Marketing, and Integrated Marketing Communications, supported by Business Law and Human Resource Management. Students can also choose between a Work Placement or Study Abroad option, gaining hands-on experience with companies or partner universities abroad.

Year 4

Final-year modules consolidate strategic and leadership skills. You’ll complete a Marketing Strategy Project, alongside courses such as Strategic Management, Brand Management, and Marketing Analytics. This year prepares you for senior roles in marketing, combining advanced research with applied case studies.

Focus Areas

"Marketing management, consumer behaviour, brand strategy, international marketing, integrated communications, analytics, strategic management."

Learning Outcomes

"Graduates will be able to design and implement marketing strategies, analyze consumer behaviour, apply analytics tools, conduct market research, and manage marketing operations in global contexts."

Professional Alignment (Accreditation)

Award: BA (Hons), NFQ Level 8, 240 ECTS credits
Delivered by TU Dublin’s School of Marketing and Entrepreneurship, ensuring alignment with industry standards and professional practice.

Reputation (Employability Rankings)

TU Dublin graduates are employed in leading organizations across marketing, advertising, and international business.
The program emphasizes employability through placements, Erasmus study abroad, and live industry projects.
TU Dublin is Ireland’s largest technological university and a member of the European University Association, recognized for its applied, industry-focused education.

Experiential Learning (Research, Projects, Internships etc.)

Students in TU Dublin’s BA (Hons) Business (General Entry) – Marketing Management (TU932-MKT) gain practical skills by combining classroom learning with hands-on projects, placements, and access to TU Dublin’s specialist facilities. The program is designed to immerse you in real-world marketing practice, ensuring you graduate with both academic knowledge and applied expertise.

Experiential Learning

From the very beginning, you’ll be encouraged to connect marketing theory with professional practice. The program integrates work placements, study abroad opportunities, and applied industry projects, giving you the chance to test your skills in real business environments. TU Dublin’s Tallaght campus provides access to modern facilities, employer partnerships, and digital tools that make your learning experience practical and engaging:

Work Placement (Year 3): Students can complete a structured placement with leading Irish and international companies, applying their skills in marketing communications, consumer research, and analytics.
Erasmus Study Abroad Option: Alternatively, you can spend a semester at a partner university abroad, gaining international exposure to marketing and management practices.
Marketing Research Projects: Modules such as Marketing Research and Integrated Marketing Communications involve group projects where students design campaigns, conduct surveys, and present findings to real clients.
Digital Tools & Analytics: Training in Marketing Analytics and Marketing Information Systems ensures students gain hands-on experience with data analysis software, digital marketing platforms, and CRM tools widely used in industry.
Capstone Marketing Strategy Project (Year 4): A major independent project where students research and solve a real marketing challenge, often in collaboration with industry partners.
Specialist Facilities: Access to TU Dublin’s computer labs equipped with business and analytics software, and the TU Dublin Library, which houses extensive business and marketing databases.
Industry Engagement: Guest lectures and workshops from professionals across marketing, advertising, and international business provide insight into current industry practices.
Collaborative Learning: Team-based assignments in modules such as Consumer Behaviour and Sales Management encourage students to work together on case studies and applied marketing solutions.

This combination of placements, study abroad, group projects, digital tools, and industry engagement ensures you graduate not only with knowledge but with the applied expertise employers demand in today’s competitive marketing sector.

Progression & Future Opportunities

Graduates of TU Dublin’s BA (Hons) Business (General Entry) – Marketing Management (TU932-MKT) are prepared to step into dynamic roles across marketing, advertising, and international business. Typical career paths include positions as Marketing Executives, Brand Managers, Market Researchers, and Digital Marketing Specialists, where you’ll apply the analytical and creative skills developed throughout the program. With strong industry links and practical learning built into the degree, students leave TU Dublin ready to make an immediate impact.

Future Progression & Opportunities

Here’s how TU Dublin supports your career journey and what outcomes you can expect:

Career Services Support: TU Dublin’s Career Development Centre provides tailored workshops, CV clinics, employer networking events, and one-to-one guidance, helping Marketing Management students connect directly with recruiters in Ireland’s business and creative industries.
Employment Stats: TU Dublin emphasizes strong graduate employability, with alumni securing positions in both multinational corporations and SMEs. Marketing graduates are highly sought after in Ireland’s growing digital and retail sectors.
Industry Partnerships: The program integrates placements and Erasmus study abroad with major employers, ensuring students gain exposure to real-world marketing practices. TU Dublin’s connections include companies in advertising, consultancy, and international trade.
Accreditation Value: Awarded as a BA (Hons), NFQ Level 8, 240 ECTS credits, the degree carries long-term recognition across Europe and internationally, enhancing career mobility.
Graduate Outcomes: Alumni progress into leadership roles in marketing strategy, brand management, and international business, with competitive graduate salaries reflecting TU Dublin’s strong industry reputation.

Further Academic Progression:

After completing this program, students can continue their studies at TU Dublin through postgraduate options such as the MSc in Marketing, the MSc in Digital Marketing, or research-based degrees within the School of Marketing and Entrepreneurship. These advanced pathways allow graduates to specialize further, pursue academic research, or prepare for senior management roles in global marketing and communications.