Bachelor of Business (Honours) in Marketing Management

4 Years On Campus Bachelors Program

Technological University Dublin

Program Overview

The BA (Hons) in Marketing Management (TU923) at Technological University Dublin is designed to prepare students for dynamic careers in marketing, advertising, and brand strategy. It suits students who are creative, analytical, and eager to understand consumer behaviour while mastering tools in communications, digital marketing, and market research.

Curriculum Structure

Year 1

You’ll begin with the foundations of business and marketing. Modules such as Principles of Marketing, Introduction to Management, and Business Mathematics provide a strong base, while Information Technology Skills and Learning & Innovation Skills ensure you develop practical competencies. Courses like Economics and Business Law broaden your understanding of the business environment.

Year 2

The second year builds applied expertise in marketing and consumer insights. You’ll study Consumer Behaviour, Marketing Communications, and Sales Management, alongside Business Statistics and Accounting for Business. Modules such as Organisational Behaviour and Human Resource Management expand your knowledge of how people and teams operate in business contexts.

Year 3

This year emphasizes applied learning and international perspectives. Core modules include Marketing Research, International Marketing, and Integrated Marketing Communications, supported by Business Law and Retail Management. Students can also choose between a Work Placement or Study Abroad option, gaining hands-on experience with companies or partner universities abroad.

Year 4

Final-year modules consolidate strategic and leadership skills. You’ll complete a Marketing Strategy Project, alongside courses such as Strategic Management, Brand Management, and Marketing Analytics. This year prepares you for senior roles in marketing, combining advanced research with applied case studies.

Focus Areas

"Marketing management, consumer behaviour, brand strategy, international marketing, integrated communications, analytics, strategic management."

Learning Outcomes

"Graduates will be able to design and implement marketing strategies, analyze consumer behaviour, apply analytics tools, conduct market research, and manage marketing operations in global contexts."

Professional Alignment (Accreditation)

Award: BA (Hons), NFQ Level 8, 240 ECTS credits
Delivered by TU Dublin’s School of Marketing and Entrepreneurship, ensuring alignment with industry standards and professional practice.

Reputation (Employability Rankings)

TU Dublin graduates are employed in leading organizations across marketing, advertising, and international business.
The program emphasizes employability through placements, Erasmus study abroad, and live industry projects.
TU Dublin is Ireland’s largest technological university and a member of the European University Association, recognized for its applied, industry-focused education.

Experiential Learning (Research, Projects, Internships etc.)

Students in TU Dublin’s BA (Hons) Marketing Management (TU923) gain practical, career-ready skills by combining classroom learning with real-world projects, placements, and access to TU Dublin’s specialist facilities. The program is designed to immerse you in applied marketing practice, ensuring you graduate with both academic knowledge and hands-on expertise.

From the very beginning, you’ll be encouraged to connect marketing theory with professional practice. The program integrates work placements, study abroad opportunities, and applied industry projects, giving you the chance to test your skills in real business environments. TU Dublin’s Tallaght campus provides access to modern facilities, employer partnerships, and digital tools that make your learning experience practical and engaging:

Work Placement (Year 3): Students can complete a structured placement with leading Irish and international companies, applying their skills in marketing communications, consumer research, and analytics.
Erasmus Study Abroad Option: Alternatively, you can spend a semester at a partner university abroad, gaining international exposure to marketing and management practices.
Marketing Research & Strategy Projects: Modules such as Marketing Research and Marketing Strategy Project involve group projects where students design campaigns, conduct surveys, and present findings to real clients.
Digital Tools & Analytics: Training in Marketing Analytics ensures students gain hands-on experience with data analysis software, digital marketing platforms, and CRM tools widely used in industry.
Capstone Marketing Strategy Project (Year 4): A major independent project where students research and solve a real marketing challenge, often in collaboration with industry partners.
Specialist Facilities: Access to TU Dublin’s computer labs equipped with business and analytics software, and the TU Dublin Library, which houses extensive business and marketing databases.
Industry Engagement: Guest lectures and workshops from professionals across marketing, advertising, and international business provide insight into current industry practices.
Collaborative Learning: Team-based assignments in modules such as Consumer Behaviour and Sales Management encourage students to work together on case studies and applied marketing solutions.

This combination of placements, study abroad, group projects, digital tools, and industry engagement ensures you graduate not only with knowledge but with the applied expertise employers demand in today’s competitive marketing sector.

Progression & Future Opportunities

Graduates of TU Dublin’s BA (Hons) Marketing Management (TU923) are highly employable, stepping into careers across advertising, brand strategy, and international business. Typical roles include Marketing Executives, Brand Managers, Market Researchers, and Digital Marketing Specialists, where you’ll apply the analytical and creative skills developed throughout the program. With strong industry links and practical learning built into the degree, students leave TU Dublin ready to make an immediate impact.

Here’s how TU Dublin supports your career journey and what outcomes you can expect:

Career Services Support: TU Dublin’s Career Development Centre provides tailored workshops, CV clinics, employer networking events, and one-to-one guidance, helping Marketing Management students connect directly with recruiters in Ireland’s business and creative industries.
Employment Stats: TU Dublin emphasizes strong graduate employability, with alumni securing positions in both multinational corporations and SMEs. Marketing graduates are highly sought after in Ireland’s growing digital and retail sectors.
Industry Partnerships: The program integrates placements and Erasmus study abroad with major employers, ensuring students gain exposure to real-world marketing practices. TU Dublin’s connections include companies in advertising, consultancy, and international trade.
Accreditation Value: Awarded as a BA (Hons), NFQ Level 8, 240 ECTS credits, the degree carries long-term recognition across Europe and internationally, enhancing career mobility.
Graduate Outcomes: Alumni progress into leadership roles in marketing strategy, brand management, and international business, with competitive graduate salaries reflecting TU Dublin’s strong industry reputation.

Further Academic Progression:

After completing this program, students can continue their studies at TU Dublin through postgraduate options such as the MSc in Marketing, the MSc in Digital Marketing, or research-based degrees within the School of Marketing and Entrepreneurship. These advanced pathways allow graduates to specialize further, pursue academic research, or prepare for senior management roles in global marketing and communications.