Bachelor of Science (Honours) in E-Commerce in Retailing

4 Years On Campus Bachelors Program

Technological University Dublin

Program Overview

The BA (Hons) in E-Commerce in Retailing (TU924) at Technological University Dublin equips students with the skills to thrive in the fast-paced world of online retail and digital commerce. It suits students who are entrepreneurial, tech-savvy, and eager to combine business knowledge with digital tools to shape the future of retail.

Curriculum Structure

Year 1

You’ll begin with the foundations of retail and business. Modules such as Introduction to Retailing, Principles of Marketing, and Business Mathematics provide a strong grounding in how retail businesses operate. Courses like Information Technology Skills and Learning & Innovation Skills ensure you develop both technical and professional competencies.

Year 2

The second year builds applied expertise in e-commerce and consumer insights. You’ll study Consumer Behaviour, Retail Operations Management, and Digital Marketing, alongside Accounting for Business and Business Statistics. Modules such as Retail Buying & Merchandising expand your understanding of product management and customer engagement.

Year 3

This year emphasizes practical experience and global perspectives. Core modules include E-Commerce in Retailing, Retail Information Systems, and International Retailing. Students can choose between a Retail Work Placement or Study Abroad option, gaining hands-on experience with leading companies or partner universities abroad.

Year 4

Final-year modules consolidate strategic and analytical skills. You’ll complete a Retail Strategy Project, alongside courses such as Retail Supply Chain Management, Retail Analytics, and Strategic Management. This year prepares you for leadership roles in retail and e-commerce, combining advanced research with applied case studies.

Focus Areas

"E-commerce, retail operations, consumer behaviour, digital marketing, merchandising, retail analytics, international retailing, supply chain management, strategic management."

Learning Outcomes

"Graduates will be able to design and manage e-commerce platforms, analyze consumer behaviour, apply retail analytics, oversee merchandising and supply chains, and develop strategic retail solutions."

Professional Alignment (Accreditation)

Award: BA (Hons), NFQ Level 8, 240 ECTS credits
Delivered by TU Dublin’s School of Retail & Services Management, ensuring alignment with industry standards and professional practice.

Reputation (Employability Rankings)

TU Dublin graduates are employed in leading organizations across retail, e-commerce, and digital business.
The program emphasizes employability through placements, Erasmus study abroad, and live industry projects.
TU Dublin is Ireland’s largest technological university and a member of the European University Association, recognized for its applied, industry-focused education.

Experiential Learning (Research, Projects, Internships etc.)

Students in TU Dublin’s BA (Hons) E-Commerce in Retailing (TU924) gain practical, career-ready skills by working directly with retail systems, digital commerce platforms, and industry projects. The program is designed to immerse you in applied learning, combining classroom theory with hands-on placements, live case studies, and access to TU Dublin’s specialist retail facilities.

From the very beginning, you’ll be encouraged to connect retail knowledge with professional practice. The program integrates work placements, study abroad opportunities, and applied industry projects, ensuring you graduate with the confidence to manage and innovate in the e-commerce sector. TU Dublin’s Aungier Street campus provides access to specialist facilities and employer partnerships, giving you the environment to learn by doing:

Retail Work Placement (Year 3): Students complete a structured placement with leading retail and e-commerce companies, applying their skills in merchandising, digital marketing, and retail analytics.
Study Abroad Option: Alternatively, you can spend a semester at a partner university abroad, gaining international exposure to retail and e-commerce practices.
Retail Information Systems Training: Modules such as Retail Information Systems and Retail Analytics provide hands-on experience with digital commerce platforms, analytics software, and retail management systems.
Group Projects: Collaborative modules like Retail Strategy Project and E-Commerce in Retailing involve team-based projects where students design and evaluate online retail solutions.
Capstone Project (Year 4): A major independent project where students research and solve a real retail or e-commerce challenge, often in collaboration with industry partners.
Specialist Facilities: Access to TU Dublin’s Aungier Street campus, which houses modern computer labs, retail-focused learning spaces, and the TU Dublin Library with extensive business and retail databases.
Industry Engagement: Guest lectures and workshops from professionals in retail, supply chain, and e-commerce firms provide insight into current industry practices.
Field-Based Learning: Case studies and applied projects often involve direct engagement with Irish and international retailers, giving you practical exposure to market dynamics.

This combination of placements, study abroad, retail systems training, and industry engagement ensures you graduate not only with knowledge but with the applied expertise employers demand in today’s digital-first retail economy.

Progression & Future Opportunities

Graduates of TU Dublin’s BA in E-Commerce in Retailing are well-positioned for careers in the rapidly expanding digital retail sector. Many secure roles as E-Commerce Managers, Retail Analysts, Digital Marketing Executives, and Supply Chain Coordinators, applying their skills in online retail platforms, analytics, and merchandising. The program’s strong industry focus and practical placement opportunities ensure you graduate ready to make an immediate impact:

Career Services Support: TU Dublin’s Career Development Centre provides tailored workshops, employer networking events, and one-to-one guidance, helping retail and e-commerce students connect directly with recruiters.
Employment Stats: TU Dublin emphasizes strong graduate employability, with alumni working in leading Irish and international retail and e-commerce firms.
Industry Partnerships: The program integrates placements and guest lectures with major employers in retail and digital commerce, ensuring students gain exposure to real-world practices.
Accreditation Value: Awarded as a BA (Hons), NFQ Level 8, 240 ECTS credits, the degree carries long-term recognition across Europe and internationally, enhancing career mobility.
Graduate Outcomes: Alumni progress into leadership roles in e-commerce management, retail analytics, and digital merchandising, with competitive graduate salaries reflecting TU Dublin’s strong industry reputation.

Further Academic Progression:

After completing this program, students can continue their studies at TU Dublin through postgraduate options such as the MSc in Digital Marketing, the MSc in Retail Management, or research-based degrees within the School of Retail & Services Management. These advanced pathways allow graduates to specialize further, pursue academic research, or prepare for senior management roles in global retail and e-commerce.