Marketing (Honours)

4 Years On Campus Bachelors Program

Technological University Dublin

Program Overview

The BSc (Hons) in Marketing (TU922) at Technological University Dublin equips students with the skills to thrive in the fast-paced world of marketing, blending theory with hands-on practice. It suits students who are creative, analytical, and eager to understand consumer behaviour, digital tools, and global business trends.

Program Overview

This program offers a comprehensive education in marketing, preparing graduates to design and implement strategies that drive business success. Students will study communications, economics, marketing information systems, accounting, international marketing, and strategic management, while gaining practical experience through placements and study abroad opportunities.

Curriculum Structure

Year 1

Students begin with the fundamentals of marketing and business. Modules include Marketing 1 (MRKT-9049), Consumer Psychology (MRKT-1009), Irish Business Environment (MRKT-1012), and Marketing Information Systems (MRKT-1010). Courses such as Accounting and Reporting for Business Entities (ACCT-9205) and Introductory Microeconomics (ECON-9105) provide a solid grounding in business essentials.

Year 2

The second year develops applied marketing skills. You’ll study Digital Marketing Management (MRKT-2420), Marketing Research (MRKT-2421), and International Marketing (MRKT-2427). Modules like Principles of Management (BSMT-9041) and Statistics (MATH-2420) strengthen analytical and managerial capabilities, while electives such as Sales (MRKT-2425) or Digital Marketing Metrics & Analytics (MRKT-2428) allow you to tailor your expertise.

Year 3

This year emphasizes global perspectives and strategic practice. Core modules include IMC Campaign (MRKT-3502), Perspectives on International Marketing (MRKT-3501), and Organisation Behaviour & the Individual (MRKT-3500). Students can choose electives such as Business Sustainability (BSMT-4003) or undertake the Marketing Work Placement Programme (WORK-3001), gaining four months of real-world experience with leading companies or partner universities abroad.

Year 4

Final-year modules consolidate strategic and analytical skills. You’ll complete a Dissertation (DISS-4001), alongside courses such as Consumer Research (CNRS-4000), Strategic Management (STMG-4006), and Marketing Analysis 2 (MKAY-4000). This year prepares you for leadership roles, combining advanced research with case-based learning in finance and marketing.

Focus Areas

"Digital marketing, consumer psychology, international marketing, marketing research, strategic management, integrated communications, analytics, brand management."

Learning Outcomes

"Graduates will be able to design and implement marketing strategies, analyze consumer behaviour, apply digital and traditional communication methods, conduct market research, and manage marketing operations in global contexts."

Professional Alignment (Accreditation)

Award: BSc (Hons), NFQ Level 8
Delivered by TU Dublin’s School of Marketing and Entrepreneurship, ensuring alignment with industry standards and professional practice.

Reputation (Employability Rankings)

TU Dublin graduates work with companies such as Google, LinkedIn, Salesforce, Diageo, Accenture, VW Ireland, and Core Advertising.
The program emphasizes employability, with strong placement and study abroad opportunities.
TU Dublin is a member of the European University Association and recognized for its applied, industry-focused education.

Experiential Learning (Research, Projects, Internships etc.)

Students in TU Dublin’s BSc (Hons) Marketing (TU922) gain practical skills through a strong emphasis on applied projects, industry placements, and digital tools. The program is designed to ensure you graduate with hands-on experience in campaign design, consumer research, and international marketing, supported by TU Dublin’s business-focused facilities and employer partnerships.

Experiential Learning

From the very beginning, you’ll be encouraged to connect classroom learning with practice. The program integrates work-integrated learning, meaning you’ll spend time in industry placements, collaborate on group projects, and use specialized digital tools to solve challenges faced by today’s marketing professionals. TU Dublin’s Aungier Street campus provides the perfect environment to combine creativity with analytical rigor.

Here’s how experiential learning is embedded in the program:

Work Placement Programme (Year 3): Students can complete a four-month industry placement with leading companies, gaining real-world experience in marketing, sales, and digital communications.
Study Abroad Option: Opportunities to study at partner universities abroad, expanding your international perspective and network.
Group Projects: Modules such as IMC Campaign (MRKT-3502) and Marketing Research (MRKT-2421) require team-based projects where students design, test, and present integrated marketing campaigns.
Digital Tools & Software: Training in digital marketing metrics and analytics platforms (linked to Digital Marketing Metrics & Analytics MRKT-2428) and exposure to marketing information systems during Marketing Information Systems (MRKT-1010).
Dissertation (Year 4): A major independent research project where students investigate a real marketing issue, often in collaboration with industry partners.
Specialist Facilities: Access to TU Dublin’s Aungier Street campus resources, including computer labs equipped with marketing analytics software, and the TU Dublin Library, which houses extensive business and marketing databases.
Industry Engagement: Guest lectures and workshops from professionals at companies such as Google, LinkedIn, Salesforce, Diageo, Accenture, VW Ireland, and Core Advertising, ensuring you understand current industry practices.
Field-Based Learning: Case studies and applied projects often involve direct engagement with Irish and international businesses, giving you practical exposure to market dynamics.

This combination of placements, study abroad, group projects, digital tools, and industry engagement ensures you graduate not only with knowledge but with the confidence and practical skills employers demand.

Progression & Future Opportunities

Graduates of TU Dublin’s BSc Marketing are highly employable, moving into diverse roles across industries. Many secure positions as Digital Marketing Specialists, Brand Managers, Market Analysts, and Sales Executives, working with leading Irish and international companies. The program’s strong industry focus and practical placement opportunities ensure you graduate ready to make an immediate impact:

Career Services Support: TU Dublin’s Career Development Centre provides tailored workshops, employer networking events, and one-to-one guidance, helping marketing students connect directly with recruiters.
Employment Stats: TU Dublin highlights strong graduate employability, with alumni working in top firms such as Google, LinkedIn, Salesforce, Diageo, Accenture, VW Ireland, and Core Advertising.
Industry Partnerships: The program integrates guest lectures, projects, and placements with major employers, ensuring students gain exposure to real-world marketing practices.
Accreditation Value: Awarded as a BSc (Hons), NFQ Level 8, the degree carries long-term recognition across Europe and internationally, enhancing career mobility.
Graduate Outcomes: Alumni progress into leadership roles in digital marketing, international business, and brand strategy, with competitive graduate salaries reflecting TU Dublin’s strong industry reputation.

Further Academic Progression:

After completing this program, students can continue their studies at TU Dublin through postgraduate options such as the MSc in Digital Marketing, the MSc in Advertising, or research-based degrees within the School of Marketing and Entrepreneurship. These advanced pathways allow graduates to specialize further, pursue academic research, or prepare for senior management roles in global marketing and communications.