Business Studies (Digital Marketing) – BBus (Hons)

4 Years On Campus Bachelors Program

Technological University of the Shannon: Midlands Midwest

Program Overview

The BBus (Hons) in Business Studies (Digital Marketing) at TUS Moylish Campus is a four-year, full-time Level 8 program designed for students who want to combine business knowledge with advanced digital marketing skills. It suits creative, analytical learners eager to master areas like app development, influencer marketing, social media strategy, and web analytics while gaining real-world experience through projects and placements.

Curriculum Structure

Year 1

In your first year, you’ll build a strong foundation in business and digital marketing. Modules such as Principles of Marketing & Management, Financial Accounting, and Introduction to Digital Marketing give you the essentials of how organisations operate and engage with audiences. You’ll also explore Sales Principles and Mathematics in Business, developing analytical and communication skills.

Year 2

The second year deepens your expertise in marketing and digital tools. You’ll study Content Marketing & UX Design, Sales Force Management, and Website Development, alongside Human Resource Management and Influencer Marketing. This year emphasizes practical projects, including group work to develop real-life business ideas and digital campaigns.

Year 3

This year emphasizes applied learning and international exposure. Modules such as Social Media & Mobile App Marketing, Global HRM Trends, and Business Analytics prepare you for the digital age. A highlight of Year 3 is the full semester work placement or study abroad option, giving you direct industry experience or cultural immersion abroad.

Year 4

In your final year, you’ll focus on advanced strategy and leadership. Modules such as Strategic Marketing, International Marketing, and Search Marketing Strategy challenge you to integrate knowledge across disciplines. You’ll also complete a Final Year Project or Business Plan, often working with real clients or incubation centres, to showcase your skills in both marketing and entrepreneurship.

Focus Areas

"Digital marketing, social media, influencer marketing, advertising, brand management, consumer behaviour, market research, mobile marketing, business analytics, international marketing, strategic management."

Learning Outcomes

"Graduates will be able to design and implement digital marketing campaigns, analyze consumer behaviour, manage brands, create digital content, apply analytics tools, and lead marketing operations in international contexts."

Professional Alignment (Accreditation)

Award: Bachelor of Business (Honours), QQI Level 8
Includes a full semester work placement supported by the Careers & Employability Office.
Strong alignment with industry through client projects, consultancy assignments, and business incubation centres.

Reputation (Employability Rankings)

TUS graduates are consistently recognised for their high employability in Ireland, with strong outcomes in marketing, consulting, and international business.
The program’s emphasis on placements, live projects, and digital tools ensures graduates are highly sought after by employers.

Experiential Learning (Research, Projects, Internships etc.)

Students in TUS’s BBus (Hons) in Business Studies (Digital Marketing) gain practical skills from day one, working on real projects that mirror the challenges faced by professional marketers. The program is deliberately hands-on, combining classroom learning with app development, social media campaigns, influencer marketing, and web analytics. You’ll not only learn the theory but also apply it through placements, projects, and direct engagement with businesses.

Experiential Learning

The degree is designed to immerse you in digital practice, ensuring you graduate with both technical expertise and industry-ready experience. Here’s how TUS makes experiential learning a core part of your journey:

Interactive App Development: Students build mobile and web applications as part of coursework, applying UX design and coding skills to real-world marketing solutions.
Social Media & Influencer Marketing Projects: You’ll create campaigns across platforms like Instagram, TikTok, and LinkedIn, learning how to manage influencer partnerships and measure engagement.
Web Analytics & Digital Tools: Training includes Google Analytics, SEO tools, and online advertising dashboards, giving you the ability to track and optimize campaigns.
Group Projects & Client Work: From Year 2 onwards, you’ll collaborate in teams to design digital strategies for real and virtual businesses, presenting solutions directly to clients.
Work Placement (Year 3): A full semester placement with a partner company allows you to gain industry experience, with the option to continue working over the summer.
Study Abroad Opportunities: Students can choose to spend a semester abroad, experiencing international marketing practices and expanding cultural awareness.
Business Incubation Centres: Access to TUS’s Innovation & Enterprise Centres supports entrepreneurial projects, giving you space and mentorship to develop start-up ideas.
Library & Research Facilities: The TUS library provides extensive access to marketing journals, case studies, and digital databases to support applied learning.
Industry Guest Lectures: Regular talks from marketing professionals and alumni keep you connected to current trends and career pathways.

This combination of app development, social media projects, analytics training, placements, and client collaborations ensures you graduate not only with academic knowledge but with the applied skills employers demand in today’s digital-first marketing industry.

Progression & Future Opportunities

Students in TUS’s BBus (Hons) in Business Studies (Digital Marketing) gain practical skills by working directly with the tools, projects, and placements that mirror the realities of the digital marketing industry. The program is deliberately hands-on, ensuring you graduate with both creative marketing expertise and technical know-how in analytics, app development, and social media strategy.

Here’s how experiential learning is built into the program:

Digital Tools & Software: Training includes industry-standard platforms such as Google Analytics, SEO tools, and social media dashboards, giving you the ability to track, measure, and optimize campaigns.
App & Web Development Projects: Students design and build mobile apps and websites, applying UX design and coding skills to real marketing solutions.
Influencer & Social Media Campaigns: You’ll run projects in influencer marketing and social media strategy, learning how to manage partnerships and measure engagement across platforms like Instagram, TikTok, and LinkedIn.
Group Projects & Client Work: From Year 2 onwards, you’ll collaborate in teams to deliver digital strategies for real businesses, presenting solutions directly to clients.
Work Placement (Year 3): A full semester placement with a partner company allows you to gain industry experience, with the option to continue working over the summer.
Study Abroad Opportunities: Students can spend a semester abroad, experiencing international marketing practices and expanding cultural awareness.
Business Incubation Centres: Access to TUS’s Innovation & Enterprise Centres supports entrepreneurial projects, giving you mentorship and facilities to develop start-up ideas.
Library & Research Facilities: The TUS library provides extensive access to marketing journals, case studies, and digital databases to support applied learning.
Industry Guest Lectures: Regular talks from marketing professionals and alumni keep you connected to current trends and career pathways.

This combination of digital tools, app development, influencer projects, placements, and client collaborations ensures you graduate not only with academic knowledge but with the applied skills employers demand in today’s digital-first marketing industry.