Bachelor of Arts (Honours) in Digital Marketing

4 Years On Campus Bachelors Program

Technological University Dublin

Program Overview

The BA (Hons) in Digital Marketing (TU920) at Technological University Dublin is a forward-looking program that blends business foundations with cutting-edge digital marketing expertise. It suits students who are creative, analytical, and eager to master tools like analytics, social media, and AI while gaining real-world experience through placements, live client briefs, and study abroad opportunities.

Curriculum Structure

Year 1

Students begin with the fundamentals of marketing and digital practice. Modules include Marketing Principles, Digital Marketing Studio 1, and Introduction to Entrepreneurial Practice, alongside Intro to IT Skills and Languages (French/Spanish/German). Courses such as Creative Thinking and Marketing Communications Industry ensure a strong foundation in creativity and communication.

Year 2

The second year develops applied skills in consumer insights and analytics. You’ll study Consumer Behaviour, Digital Marketing Studio 2, and Digital Channel Management, supported by Statistics for Marketing and Fundamentals of Financial & Management Accounting. Modules like PR & Media Relations and Social Psychology expand your understanding of audiences and media.

Year 3

This year emphasizes global perspectives and industry engagement. Core modules include Digital Marketing Studio 3, Brand Management, and AI for Marketing, alongside Market Research and Organisational Behaviour. Students can choose between a Business Work Placement or Erasmus Mobility Study, and participate in applied projects such as the Start-Up Lab (GrowthHub) and Applied Industry Project.

Year 4

Final-year modules consolidate strategic and analytical expertise. You’ll complete Strategic Marketing, Advanced Data Analytics for Marketing Strategies, and Creativity & Innovation, alongside a year-long Business Project and Consultancy Project. Modules such as Digital Marketing Studio 4, Sustainable Marketing, and Consumer Journey Mapping & Service Design prepare you for leadership roles in digital marketing.

Focus Areas

"Digital marketing, consumer behaviour, analytics, brand management, AI for marketing, international marketing, consultancy projects, sustainability, strategic management."

Learning Outcomes

"Graduates will be able to design and implement digital marketing strategies, analyze consumer behaviour, apply analytics and AI tools, conduct market research, manage campaigns across global contexts, and deliver consultancy-level solutions."

Professional Alignment (Accreditation)

Award: BA (Hons), NFQ Level 8, 240 ECTS credits
Delivered by TU Dublin’s School of Marketing and Entrepreneurship, ensuring alignment with industry standards and professional practice.

Reputation (Employability Rankings)

TU Dublin graduates work with leading employers such as Google, LinkedIn, Salesforce, Diageo, Accenture, VW Ireland, and Core Advertising.
The program emphasizes employability through placements, Erasmus study abroad, and live client briefs.
TU Dublin is Ireland’s largest technological university and a member of the European University Association, recognized for its applied, industry-focused education.

Experiential Learning (Research, Projects, Internships etc.)

From the very beginning, you’ll be encouraged to connect marketing knowledge with professional practice. The program integrates work placements, consultancy projects, and digital marketing studios, ensuring you graduate with the confidence to design and deliver campaigns that meet industry standards. TU Dublin’s Blanchardstown and Tallaght campuses provide access to specialist facilities and employer partnerships, giving you the environment to learn by doing:

Digital Marketing Studios (Years 1–4): Each year includes a studio module where students work on live briefs, using analytics software, social media management tools, and AI-driven platforms to design and evaluate campaigns.
Work Placement / Erasmus Mobility (Year 3): Students can complete a structured industry placement with leading companies or spend a semester abroad at a partner university, gaining international exposure to digital marketing practices.
Applied Industry Project (Year 3): A team-based project where students collaborate with real businesses, applying skills in brand management, AI for marketing, and market research to solve practical challenges.
Consultancy Project (Year 4): Final-year students act as consultants for industry partners, delivering professional-level solutions in areas such as advanced data analytics, consumer journey mapping, and service design.
Capstone Business Project (Year 4): A major independent project where students research and implement a digital marketing strategy, often in collaboration with external organizations.
Specialist Facilities: Access to TU Dublin’s computer labs equipped with marketing analytics software, and the TU Dublin Library, which houses extensive business and marketing databases.
Industry Engagement: Guest lectures and workshops from professionals at companies such as Google, LinkedIn, Salesforce, Diageo, Accenture, VW Ireland, and Core Advertising, ensuring you understand current industry practices.
GrowthHub Start-Up Lab (Year 3): Students participate in entrepreneurial projects, developing innovative marketing solutions and pitching them to industry mentors.

This combination of placements, live projects, digital studios, and industry engagement ensures you graduate not only with knowledge but with the applied expertise employers demand in today’s digital-first economy.

Progression & Future Opportunities

Graduates of TU Dublin’s BA (Hons) Digital Marketing (TU920) are entering one of the fastest-growing career fields, with opportunities across technology, media, and global business. Many secure roles as Digital Marketing Specialists, Social Media Managers, Brand Strategists, and Marketing Analysts, applying the skills they developed through live projects, placements, and analytics training. The program’s strong industry connections and applied focus ensure you graduate career-ready and confident.

Here’s how TU Dublin supports your career journey and what outcomes you can expect:

Career Services Support: TU Dublin’s Career Development Centre provides tailored workshops, CV clinics, employer networking events, and one-to-one guidance, helping Digital Marketing students connect directly with recruiters in Ireland’s tech and creative industries.
Employment Stats: TU Dublin emphasizes strong graduate employability, with alumni working in leading firms such as Google, LinkedIn, Salesforce, Diageo, Accenture, VW Ireland, and Core Advertising.
Industry Partnerships: The program integrates placements, Erasmus study abroad, and live client briefs with major employers, ensuring students gain exposure to real-world digital marketing practices.
Accreditation Value: Awarded as a BA (Hons), NFQ Level 8, 240 ECTS credits, the degree carries long-term recognition across Europe and internationally, enhancing career mobility.
Graduate Outcomes: Alumni progress into leadership roles in digital marketing, international business, and brand strategy, with competitive graduate salaries reflecting TU Dublin’s strong industry reputation.

Further Academic Progression:

After completing this program, students can continue their studies at TU Dublin through postgraduate options such as the MSc in Digital Marketing, the MSc in Advertising, or research-based degrees within the School of Marketing and Entrepreneurship. These advanced pathways allow graduates to specialize further, pursue academic research, or prepare for senior management roles in global marketing and communications.