Enter OTP
3 Years On Campus Bachelors Program
Technological University DublinAre you interested in consumer behaviour, communication and marketing? Do you wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would you like to be the bright spark behind the next big digital marketing trend? Marketing is the discipline of understanding how and why consumers buy products and services, and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence. By 2020, it’s estimated that over 60% of all money spent on advertising in Ireland will be on digital advertising.
Successful completion of HSC XII: CBSE, ICSE, Kolkata or Tamil Nadu boards with an overall average of 70% or above. West Bengal board with an overall average of 58% or above. Maharashtra or Gujarat boards with an overall average of 75% or above. All other state boards with an overall average of 80%+ or above. IELTS score of 6.0 overall with no less than 6.0 in each. IB: Overall Score of 24 points.
Social Media and PR ExecutivesMarketing AssistantsEvent AdministratorsAssistant Brand Managers
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