Bachelor of Arts in Digital Marketing

3 Years On Campus Bachelors Program

Technological University Dublin

Program Overview

The BSc (Hons) in Digital Marketing (TU920) at Technological University Dublin is designed to prepare students for dynamic careers in online marketing, social media, and digital communications. It suits students who are creative, analytical, and eager to master the tools and strategies that drive business success in the digital age.

Curriculum Structure

Year 1

You’ll begin with the foundations of marketing and business. Modules such as Principles of Marketing (MRKT H1001), Consumer Behaviour (MRKT H1002), and Marketing Information Systems (MRKT H1003) introduce you to the essentials of how businesses connect with customers. Courses like Accounting for Business (ACCT H1001) and Business Mathematics (MATH H1001) ensure you develop strong analytical and financial skills.

Year 2

The second year builds applied expertise in digital marketing. You’ll study Digital Marketing Management (MRKT H2001), Marketing Research (MRKT H2002), and International Marketing (MRKT H2003). Modules such as Sales Management (MRKT H2004) and Digital Marketing Metrics & Analytics (MRKT H2005) give you practical skills in campaign design and performance measurement.

Year 3

This year emphasizes global perspectives and practical experience. Core modules include Integrated Marketing Communications (MRKT H3001), Perspectives on International Marketing (MRKT H3002), and Organisational Behaviour (MRKT H3003). Students can choose electives such as Business Sustainability (BSMT H3004) or undertake the Marketing Work Placement Programme (WORK H3001), gaining four months of real-world experience with leading companies or partner universities abroad.

Year 4

Final-year modules consolidate strategic and analytical skills. You’ll complete a Dissertation (DISS H4001), alongside courses such as Consumer Research (MRKT H4001), Strategic Management (STMG H4002), and Marketing Analytics (MRKT H4002). This year prepares you for leadership roles, combining advanced research with case-based learning in digital marketing strategy.

Focus Areas

"Digital marketing, consumer behaviour, international marketing, marketing research, integrated communications, analytics, brand management, strategic management."

Learning Outcomes

"Graduates will be able to design and implement digital marketing strategies, analyze consumer behaviour, apply analytics tools, conduct market research, and manage marketing operations in global contexts."

Professional Alignment (Accreditation)

Award: BSc (Hons), NFQ Level 8
Delivered by TU Dublin’s School of Marketing and Entrepreneurship, ensuring alignment with industry standards and professional practice.

Reputation (Employability Rankings)

TU Dublin graduates work with companies such as Google, LinkedIn, Salesforce, Diageo, Accenture, VW Ireland, and Core Advertising.
The program emphasizes employability, with strong placement and study abroad opportunities.
TU Dublin is recognized as Ireland’s largest technological university and a member of the European University Association, with strong industry connections.

Experiential Learning (Research, Projects, Internships etc.)

Students in TU Dublin’s BSc (Hons) Digital Marketing (TU920) gain practical skills by working directly with digital tools, analytics platforms, and real-world campaigns. The program is designed to immerse you in applied learning, combining classroom theory with hands-on projects, internships, and industry engagement.

Experiential Learning

From the very beginning, you’ll be encouraged to connect marketing knowledge with professional practice. The program integrates work placements, group projects, and digital marketing labs, ensuring you graduate with the confidence to design and deliver campaigns that meet industry standards. TU Dublin’s Blanchardstown and Tallaght campuses provide access to specialist facilities and employer partnerships, giving you the environment to learn by doing:

Work Placement Programme (Year 3): Students can complete a structured four-month placement with leading companies, applying their skills in digital marketing, analytics, and communications.
Study Abroad Option: Alternatively, you can spend a semester at a partner university abroad, gaining international exposure to marketing practices.
Group Projects: Modules such as Integrated Marketing Communications Campaign (MRKT H3001) and Marketing Research (MRKT H2002) require team-based projects where students design, test, and present campaigns to real clients.
Digital Tools & Software: Training in digital marketing metrics and analytics platforms (linked to Digital Marketing Metrics & Analytics MRKT H2005) and exposure to Marketing Information Systems (MRKT H1003) ensures you graduate fluent in industry-standard tools.
Capstone Dissertation (Year 4): A major independent research project (DISS H4001) where students investigate a real marketing issue, often in collaboration with industry partners.
Specialist Facilities: Access to TU Dublin’s computer labs equipped with marketing analytics software, and the TU Dublin Library, which houses extensive business and marketing databases.
Industry Engagement: Guest lectures and workshops from professionals at companies such as Google, LinkedIn, Salesforce, Diageo, Accenture, VW Ireland, and Core Advertising, ensuring you understand current industry practices.
Field-Based Learning: Case studies and applied projects often involve direct engagement with Irish and international businesses, giving you practical exposure to market dynamics.

This combination of placements, study abroad, group projects, digital tools, and industry engagement ensures you graduate not only with knowledge but with the applied expertise employers demand in today’s digital-first economy.

Progression & Future Opportunities

Graduates of TU Dublin’s BSc Digital Marketing are highly sought after, moving into careers across diverse industries. Many secure positions as Digital Marketing Specialists, Social Media Managers, Brand Strategists, and Marketing Analysts, working with leading Irish and international companies. The program’s strong industry focus and practical placement opportunities ensure you graduate ready to make an immediate impact:

Career Services Support: TU Dublin’s Career Development Centre provides tailored workshops, employer networking events, and one-to-one guidance, helping marketing students connect directly with recruiters.
Employment Stats: TU Dublin highlights strong graduate employability, with alumni working in top firms such as Google, LinkedIn, Salesforce, Diageo, Accenture, VW Ireland, and Core Advertising.
Industry Partnerships: The program integrates guest lectures, projects, and placements with major employers, ensuring students gain exposure to real-world digital marketing practices.
Accreditation Value: Awarded as a BSc (Hons), NFQ Level 8, the degree carries long-term recognition across Europe and internationally, enhancing career mobility.
Graduate Outcomes: Alumni progress into leadership roles in digital marketing, international business, and brand strategy, with competitive graduate salaries reflecting TU Dublin’s strong industry reputation.

Further Academic Progression:

After completing this program, students can continue their studies at TU Dublin through postgraduate options such as the MSc in Digital Marketing, the MSc in Advertising, or research-based degrees within the School of Marketing and Entrepreneurship. These advanced pathways allow graduates to specialize further, pursue academic research, or prepare for senior management roles in global marketing and communications.