Bachelor of Commerce (Marketing & Tourism)

3 Years On Campus Bachelors Program

University of Malta

Program Overview

The Bachelor of Commerce in Marketing at the University of Malta is a great fit for students who are curious about how brands grow, how consumers make decisions, and how marketing works in the real world. It blends business thinking with creativity and data, helping you understand how companies attract and keep customers in today’s digital-first economy.

Curriculum structure

Year 1

In the first year, you are introduced to the basics of how businesses operate and how marketing fits into the wider commercial world. You will study modules such as Principles of Marketing, Business Environment, and Introduction to Management, which help you understand how organisations are structured and how markets function in everyday life.

Year 2

In the second year, things become more practical and focused on real marketing activity. You will explore areas like Consumer Behaviour, Market Research, and Digital Marketing Tools, where you start analysing how customers think and how businesses use data and online platforms to influence decisions.

Year 3

In your final year, the focus shifts to advanced and strategic marketing. Modules such as Strategic Marketing, Brand Management, and International Marketing help you think like a marketing professional working across global markets. You will also complete a dissertation or applied project, giving you hands-on experience in solving a real business problem.

Focus areas

Marketing strategy, consumer behaviour, digital marketing, branding, market research, business communication

Learning outcomes

You will graduate with strong analytical thinking, confident communication skills, the ability to interpret market data, and the capability to make strategic business and marketing decisions in real-world situations.

Professional alignment

This degree prepares you for roles in marketing management, digital marketing, brand development, advertising, and market research, giving you a strong foundation for both corporate and creative business careers.

Reputation (employability)

The University of Malta is a respected public university in Europe with strong links to industry and a solid reputation in business education, helping graduates build careers both locally and internationally.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Malta, Marketing students learn through a strong mix of theory and real-world application, helping them understand how marketing actually works in modern business environments. The programme focuses on building practical skills from the beginning, where students work on real business scenarios, develop ideas, and learn how to analyse markets and consumers using industry-style approaches.

This hands-on learning approach helps you build confidence in applying marketing concepts in real situations:

Group case studies based on real business and marketing challenges
Use of digital marketing and analytics tools for campaign planning and consumer insights
Market research projects involving surveys, data collection, and interpretation
Marketing strategy simulations to test branding and promotional decisions
Team-based assignments that reflect real agency and business collaboration
Presentations and campaign development to build communication and pitching skills
Access to university business learning environments that support applied marketing work

Progression & Future Opportunities

Graduates of the Bachelor of Commerce in Marketing at the University of Malta leave with a strong foundation in marketing strategy, consumer behaviour, and digital business skills, preparing them for fast-growing roles in both local and international markets. They are well-positioned to enter the workforce in dynamic business environments where analytical thinking and creative marketing skills are in high demand.

Typical career paths include: marketing executive, digital marketing specialist, brand manager, and market research analyst, with opportunities to grow into senior management roles over time.

This programme supports strong employability through structured academic and practical development:

Career development support through the University of Malta Career Services, including CV workshops, interview preparation, and employer networking events
Exposure to industry-relevant learning projects and business collaborations integrated into coursework and placements
Strong alignment with Malta’s growing sectors in marketing, tourism, finance, and digital industries, where demand for graduates continues to rise
Recognition of a University of Malta Bachelor’s degree as a well-established qualification across Europe, supporting international mobility and career progression
Graduate pathways linked to both private sector employment and entrepreneurial opportunities, especially in digital and creative industries

Further Academic Progression:

After completing this degree, students can continue their studies at postgraduate level in areas such as Marketing, Digital Marketing, Business Administration (MBA), International Business, or Management, either at the University of Malta or other international universities across Europe and beyond.