Bachelor of Commerce in Business and Enterprise Management AND Marketing

3 Years On Campus Bachelors Program

University of Malta

Program Overview

The Bachelor of Commerce in Business and Enterprise Management & Marketing at the University of Malta is a great fit if you are interested in how businesses grow, build brands, and connect with customers in today’s fast-moving market. Throughout the program, you will gain a strong understanding of marketing, strategy, and entrepreneurship, helping you prepare for real-world business environments.

Curriculum Structure

Year 1

You start by building a solid foundation in business, focusing on how organisations operate and communicate effectively. Modules such as Management Communication and Presentation Skills and Cross-Cultural Management help you develop confidence in presenting ideas and working in diverse business settings.

Year 2

In the second year, your learning becomes more practical and analytical as you explore how businesses make financial and marketing decisions. You will study subjects like Managerial Finance and Marketing Foundations, giving you the ability to connect numbers with strategy and understand how businesses grow.

Year 3

Your final year focuses on strategy and real-world application, preparing you for professional roles. You will study Corporate Strategy, Operations and Supply Chain Management, and Entrepreneurship and New Venture Creation, helping you think like a business leader and make informed decisions.

Focus Areas (in a string)

Business Strategy, Marketing, Branding, Consumer Behaviour, Entrepreneurship, Digital Marketing

Learning Outcomes (in a string)

Strategic thinking, marketing skills, communication, problem-solving, business planning, analytical decision-making

Professional Alignment (accreditation)

Designed to align with industry needs in marketing and business management, preparing you for roles across corporate, startup, and entrepreneurial environments

Reputation (employability rankings)

The University of Malta is a respected public university with strong regional recognition, offering graduates solid employability opportunities across Europe and beyond

Experiential Learning (Research, Projects, Internships etc.)

At the University of Malta, this program is designed so you do not just study business—you actually experience how it works in real life. From the start, you will be applying what you learn to practical scenarios, working with data, analysing business decisions, and understanding how companies operate in different markets.

As you progress, you will build hands-on skills through a mix of real-world case discussions, analytical tools, and interdisciplinary subjects that help you understand both the numbers and the people behind every business decision. This makes your learning much more practical and directly relevant to future careers:

Data & Business Analysis: Work with modules like Quantitative Analysis for Business and Business Statistics to develop real decision-making skills
Real-World Case Studies: Explore how businesses operate through applied subjects such as Introduction to Management and Policy and Governance for Business
Marketing in Practice: Learn how brands grow and connect with customers in modules like Marketing Foundations
Understanding People in Business: Study Psychology in Business and Sociology for Business to understand consumer behaviour and workplace dynamics
Digital Business Tools: Gain exposure to Enterprise Information Systems, showing how companies use technology in operations
Communication Skills Development: Build confidence through the Communication and Academic Skills Programme, focusing on presentations, writing, and professional communication
Learning Environment: Access to well-equipped libraries, study spaces, and academic support throughout your degree
Campus Experience: Benefit from facilities like the Campus Hub, offering accommodation and student services within walking distance of your classes

Progression & Future Opportunities

By the time you graduate from the Bachelor of Commerce in Business and Enterprise Management & Marketing at the University of Malta, you will be ready to step into a wide range of business and marketing roles. The program builds a strong mix of practical skills, strategic thinking, and communication, giving you the confidence to work in corporate environments or even start your own business.

You could go into roles such as Marketing Executive, Brand Manager, Business Development Executive, or Market Research Analyst, with opportunities across industries and international organisations:

Career Support: The University offers placement opportunities and career guidance to help you move smoothly from university into employment
Strong Employability: A high percentage of graduates secure jobs within a year, showing strong demand for business graduates
Career Opportunities: Graduates go on to work with well-known organisations in consulting, finance, and corporate sectors
Versatile Career Paths: You are not limited to one field—you can explore marketing, management, consulting, operations, or entrepreneurship
Long-Term Value: The skills you gain in strategy, communication, and decision-making are useful across industries and throughout your career

Further Academic Progression:

After completing this degree, you can continue your studies with a Master’s in Marketing, Management, or Business Administration (MBA). You can also specialise further in areas like Digital Marketing, Entrepreneurship, or Finance, depending on your career goals, or even move into research-based postgraduate programs if you are interested in academia.