Bachelor of Communications (Honours) (Marketing Communication)

3 Years On Campus Bachelors Program

University of Malta

Program Overview

The BA in Communication Studies at the University of Malta is designed for students who are curious about media, storytelling, digital platforms, and how communication shapes society today. It suits creative and analytical thinkers who want to understand both traditional and modern forms of media while building strong practical communication skills.

Curriculum Structure

Year 1

In the first year, students build a strong foundation in how communication works in everyday life and across media platforms. They explore modules such as Introduction to Communication Studies, Media and Society, and Academic Writing, which help them understand key theories while improving writing and critical thinking skills. The focus is on developing a clear understanding of how media influences people and cultures.

Year 2

The second year becomes more practical and skill-focused, where students start working with digital tools and real communication strategies. Through modules like Digital Media Production, Public Relations Principles, and Communication Research Methods, students learn how to create content, understand audiences, and conduct basic media research. This year connects theory with real-world communication practices.

Year 3

In the final year, students step into more advanced and specialised areas of communication. Modules such as Strategic Communication, Media Ethics, and a Final Dissertation/Project allow them to explore professional communication challenges in depth. Students also get the chance to work independently on a major project that reflects their interests and career direction.

Focus Areas

Media and Digital Communication, Public Relations, Strategic Communication, Media Production, Communication Theory, Research and Analysis

Learning Outcomes

By the end of the programme, students are able to confidently analyse media systems, create professional communication content, understand audience behaviour, and apply strategic communication techniques in real-world settings. They also gain strong research and critical thinking skills that prepare them for both industry and further study.

Professional Alignment (Accreditation)

The programme is aligned with academic standards in communication and media studies and is designed to prepare students for careers in media, corporate communication, public relations, and digital industries where strong communication skills are in demand.

Reputation (Employability & Recognition)

The University of Malta is a respected public university within Europe, and its Communication Studies graduates are well-regarded for their balanced mix of theory and practical training, making them suitable for roles in both local and international media and communication industries.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Malta’s BA in Communication Studies, students don’t just study communication — they actively practice it from day one. The programme is designed to help you build confidence in media creation, storytelling, and strategic communication through real projects that reflect how the industry actually works. You’ll develop practical skills in writing, digital media production, and audience engagement, supported by access to professional tools and university media environments.

As you progress, learning becomes increasingly hands-on, with students working on creative assignments, collaborative campaigns, and research-based media projects that mirror real workplace scenarios. You also gain exposure to internships and applied learning experiences that connect classroom knowledge with professional communication settings, helping you build a strong portfolio before graduation.

Experiential Learning Includes:

Hands-on audio and video production using university media and editing tools
Practical journalism and writing training across news, digital, and academic formats
Real-world media production projects, including documentaries and digital storytelling
Applied digital communication and website development tasks
Group projects and communication campaigns that simulate industry workflows
Research and audience analysis assignments based on real communication theories
Internship opportunities and industry exposure to gain professional experience in media and communication settings
Access to communication and media resources that support both creative and academic work

Progression & Future Opportunities

Graduates from the BA in Communication Studies at the University of Malta are well-prepared to step into the fast-moving world of media, communication, and digital industries. By the time you finish the programme, you’ll have developed the ability to think strategically, create engaging content, and understand how organisations communicate with audiences in a modern, digital-first world. This makes you highly adaptable for a wide range of communication-focused careers.

Typical Career Paths

Communication Specialist, Public Relations Officer, Media and Content Executive, Marketing and Communications Coordinator, Digital Media Specialist, Corporate Communications Officer

Progression & Industry Opportunities:

The university’s careers and employability support services help students prepare for the job market through guidance, workshops, and internship support
Communication-related careers continue to grow across media, marketing, and corporate sectors, offering strong long-term job prospects in Europe and beyond
Students gain valuable exposure through practical learning experiences and industry-linked opportunities, connecting them with real organisations in media and communication
The programme builds strong, transferable skills in writing, research, digital media, and strategic communication, which are highly valued by employers
The University of Malta’s established reputation helps graduates access opportunities in both local and international communication industries
The degree opens doors to careers in agencies, corporate organisations, media houses, and freelance creative work

Further Academic Progression:

After graduation, students can continue their studies by pursuing a Master’s degree in areas such as Communication, Media Studies, Digital Marketing, Journalism, or Public Relations. Many also choose to specialise further in Europe or internationally, focusing on advanced communication strategy, media innovation, or corporate communication leadership.