Creative Business

Why Creative Business at BUas Is Your Gateway to a Media Career

The Creative Business programme at Breda University of Applied Sciences stands out because you don't just learn theory in a classroom—you're working on real industry projects from day one. Starting in your first year, you'll spend dedicated time each week in the Production House, our in-house training company where you tackle actual assignments from media companies, creative agencies, and organizations across the industry. This means you're building a professional portfolio and gaining genuine work experience while still studying, which is a massive advantage when you graduate.

You'll have access to state-of-the-art facilities designed specifically for media professionals: a radio and film studio, an XR stage with LED screens, motion capture capabilities, and a range of cameras and production equipment available for student projects. The programme emphasizes hands-on learning in a collaborative studio environment where you work in international teams, mirroring how the real media industry operates.

Here's what makes the experiential learning concrete and career-focused:

- Production House projects – Work on real client assignments in radio, television, publishing, audiovisual content, interactive concepts, marketing campaigns, and transmedia projects alongside your coursework
- Media Lab workspace – One day per week throughout your entire study programme in a dedicated studio environment for focused project work
- Live-television production training – In your second year, participate in a three-week intensive programme in a professional television studio, with options to study at partner universities like Bournemouth University (UK) or Northern Arizona University (USA)
- BUas HUB – The campus entertainment network managed and run by Creative Business students, where you create audio, visual, and text content for the entire university community
- Project-based curriculum – Year 1 focuses on production fundamentals (pre-production, post-production, audiovisual content), marketing & communication, and content analysis; Year 2 introduces design thinking and short-form drama; Year 3 specializes in data-driven decision-making, creative producing, cross-platform thinking, or trend-driven innovation
- Study coaching and mentorship – A dedicated study coach guides your development, and expert supervisors support every project, ensuring you're not learning in isolation
- International team collaboration – Work with students from over 100 countries, gaining cross-cultural communication skills essential in global media industries
- Work placement and capstone project – Formal internship and graduation project components built into the curriculum structure

The programme has been awarded special recognition by the NVAO (Accreditation Organisation of the Netherlands and Flanders) for its small-scale and intensive education model, which means you're not a number—you get personal guidance from lecturers who know you, understand your goals, and actively support your development.

For more details on all facilities and resources available to students, visit the BUas facilities and programmes overview.

Why Creative Business at Breda University of Applied Sciences?

 Experiential Learning That Prepares You for Real-World Success

The Creative Business programme at BUas isn't about sitting in lectures and hoping things click—you're working on actual industry projects from day one. Starting in your first year, you'll spend dedicated time each week in the Production House, BUas's own student training company where you handle real assignments from clients in radio, television, publishing, and digital media. This means you're not just learning theory; you're building a professional portfolio while still a student, gaining management experience, project leadership skills, and direct customer communication experience that employers actually value.

Throughout the programme, you'll have access to state-of-the-art equipment and facilities designed specifically for modern media production:

- Production House – Your in-house training company where you work on industry assignments all three years, handling projects in video production, website development, communication planning, and media events
- Media Lab – A dedicated workspace where you collaborate with classmates on projects, typically spending one day per week here in year 1
- Radio and film studio – Professional-grade facilities for audio and video production work
- XR stage with LED screens – Cutting-edge technology for immersive media experiences
- Equipment borrowing system – Access to cameras and production equipment you can take for your projects
- BUas HUB – The campus entertainment network managed and run by Creative Business students, where you create content across audio, visuals, and text for the entire university community
- Live-television production training – In your second year, you'll complete a three-week intensive programme in a professional television studio, with the option to study abroad at Bournemouth University (UK) or Northern Arizona University (USA)
- Small-scale, intensive education model – BUas's NVAO-accredited approach means you receive personalized guidance from lecturers who know you and your work, not just anonymous feedback

Your first year structure gives you a clear rhythm: masterclasses and workshops, hands-on Media Lab time with your team, and independent study sessions where lecturers are available to support you. You'll typically complete your work during the day, so you're not drowning in assignments at night. As you progress, you'll specialize in areas like data-driven decision-making, creative producing, cross-platform thinking, or trend-driven innovation—skills that align directly with where the media industry is heading.

This isn't just education; it's a direct pathway into professional practice. You graduate not as someone who studied media, but as someone who's already done media work at a professional level.

For more details on all facilities and resources available at BUas, visit the university's facilities and programmes page: buas.nl/en/programmes