Bachelor in Marketing Management

4 Years On Campus Bachelors Program

Hanze University of Applied Sciences

Program Overview

Are you passionate about marketing and eager to make an impact in the business world? The Bachelor of Marketing Management at Hanze University of Applied Sciences is designed to turn your enthusiasm into expertise. Over four years, you'll develop the skills to craft compelling marketing strategies, understand consumer behavior, and work on real-world projects, all in an international, hands-on learning environment. This program is perfect for creative, motivated individuals who are excited to dive into the dynamic world of marketing and business.

Curriculum Structure

Year 1:
Your first year is all about laying the groundwork. You’ll start by learning the basics of international marketing, communication, and sales. You’ll be part of international project groups, where you’ll get the chance to apply what you’ve learned by working on real assignments from actual companies. It’s a fun and interactive way to start understanding how marketing works in the real world.

Year 2:
The second year takes you deeper into the world of marketing. You'll study customer behavior, develop marketing plans, and dive into both traditional and digital marketing channels. It's all about connecting theory to practice and learning how to design strategies that make a real impact on businesses.

Year 3:
In your third year, you’ll put everything into action with an internship. It’s your chance to get out there, gain valuable experience, and understand the ins and outs of the marketing industry. You’ll also get to choose a minor to specialize in, depending on your interests, and you can either deepen your marketing expertise or broaden your skillset to explore other areas.

Year 4:
In your final year, you’ll take elective courses that match your career aspirations, and the big highlight is your graduation project. This is where you get to work for a real client, apply everything you’ve learned, and make recommendations based on your research. By the time you graduate, you’ll have professional marketing experience and a network that will help launch your career.

Focus Areas

Marketing strategy, digital marketing, branding, consumer behavior, sales management, intercultural communication.

Learning Outcomes

You’ll develop key marketing skills that you can immediately apply in the real world, including how to lead marketing projects, manage teams, and think creatively to solve business problems. You’ll also gain insights into working across cultures, which is essential in today’s global business environment.

Professional Alignment (Accreditation)

This degree is officially recognized in the Netherlands and throughout Europe, ensuring you’ll be well-positioned for a career in marketing anywhere in the world.

Reputation (Employability Rankings)

Hanze University is one of the largest universities of applied sciences in the Netherlands, known for its strong industry ties and practical approach to education. You’ll graduate with hands-on experience and a network that opens doors to exciting career opportunities.

Experiential Learning (Research, Projects, Internships etc.)

In the Marketing Management programme at Hanze University, you’ll get plenty of opportunities to put theory into practice right from the start. The best part? You’ll gain real-world experience by working on marketing projects with actual companies, collaborating with students from all over the world, and completing an internship that will give you a taste of what it’s like to work in the fast-paced marketing industry. You won’t just be sitting in a classroom – you’ll be getting your hands dirty and building the skills you need to succeed in your future career.

Here’s how you’ll do it:

Real business projects: Work on marketing cases for real companies from the get-go. You’ll team up with international classmates to solve problems, create strategies, and deliver results. It's like having a real marketing job while you’re still studying!
Hackathons & hands-on challenges: Participate in exciting challenges like 2-day hackathons where you’ll innovate and solve marketing problems under pressure, just like in the real world.
Professional internship: In your third year, you’ll spend time working with a company, applying your skills in a real marketing environment. For Dutch students, this often means going abroad – it’s your chance to see how marketing works across different cultures.
Research opportunities: Whether you’re working on your internship or class projects, you’ll conduct small research assignments that allow you to dive deep into consumer behavior, market trends, and marketing strategies.
Study support & facilities: At Hanze, you’ll have access to a range of support services, including the Student Desk for Business & Economics and a personal study coach, ensuring you’re on track and supported throughout your studies.

Progression & Future Opportunities

When you graduate with a Bachelor in Marketing Management from Hanze University, you’ll be well‑prepared to jump into a range of exciting roles such as digital marketing specialist, social media manager, account manager, and communications consultant. Thanks to the programme’s real‑world focus, including hands‑on projects and international experience, you’ll have the practical skills that employers are looking for.

Here’s how Hanze helps you get ahead in your career:

Career support: From day one, you’ll be supported by your study coach who will guide you in developing your professional skills. The university also offers career services to help with internships, CV writing, and job applications.
Impressive alumni network: Hanze graduates are highly sought after and work at global companies like Amazon, Google, IBM, Rabobank, and PwC. The strong industry connections mean you'll have opportunities to network and get your foot in the door at leading firms.
Real‑world experience: You’ll work on live projects with businesses, solving current marketing challenges, which helps you gain practical experience and build connections that last long after graduation.
Accreditation & international recognition: Your Bachelor’s degree is recognised across Europe and beyond, giving you the flexibility to either jump into your career or continue your studies with confidence.
Graduate outcomes: Hanze alumni land fantastic roles at top companies or become entrepreneurs, thanks to the mix of practical knowledge, intercultural skills, and hands‑on learning.

Further Academic Progression:

After completing your degree, you can continue your studies with a Master’s in Business Studies or Marketing at Hanze or apply to universities around the world to explore more specialized business fields. This gives you even more opportunities to grow and reach senior roles in the marketing industry.