Bachelor's in International Communication Management

3 Years On Campus Bachelors Program

The Hague University of Applied Sciences

Program Overview

The Bachelor's in International Communication Management at The Hague University of Applied Sciences is a dynamic, project-based three-year program designed for ambitious students who thrive in international classrooms and want to build a portfolio of real-world communication projects that impress employers. It suits creative, results-driven individuals passionate about global communication, equipping you with skills to help companies, NGOs, and governments make an impact—plus, studying in The Hague gives you a prime location for international opportunities and strong career prospects.

Curriculum structure
Year 1 focuses on building a strong foundation in global communication through hands-on projects. You'll dive into Communicating in a Global Context to understand intercultural dynamics and The Creative Project Manager to develop practical skills in managing communication initiatives, all while honing your ability to collaborate in diverse teams.

Year 2 ramps up with specialized media and research skills, preparing you to handle real communication challenges. Courses like Media Relations: Practical and Media Relations: Theory teach you how to craft press strategies, alongside Practical Research Skills II, Content Analysis, and Data Analysis, so you can back your ideas with solid evidence and analytics.

Year 3 turns you into a strategic pro, culminating in professional readiness. You'll master Strategic Communication Planning I and II for high-level campaign design, Change Management for navigating organizational shifts, and wrap up with Professional Proficiency Preparation, Practical Research Skills III, an International Placement, and your Graduation Assignment—building that standout portfolio employers love.

Focus areas include intercultural communication, strategic planning, media relations, research skills, and project management in global contexts, all taught in English for an international edge.

Learning outcomes mean you'll graduate as a world citizen ready to manage communication processes between people and organizations, create professional products for your portfolio, and step into roles making a real difference in international settings.

Professional alignment (accreditation): This is a fully accredited three-year Bachelor of Arts program (program code 70016, institution code 27UM), registered in the Dutch Registration of Institutions and Programmes (RIO), with clear rules on education, testing, and exams outlined in the official Education and Examination Regulations.

Reputation (employability rankings): The program boasts low dropout rates, excellent career prospects, and around half of graduates advancing to master's programs like our own International Communication Management master—your skills in creative, critical engagement position you perfectly for global communication roles.

Experiential Learning (Research, Projects, Internships etc.)

In the Bachelor's in International Communication Management at The Hague University of Applied Sciences, you'll dive straight into hands-on, project-based learning from day one, building real-world skills like strategic planning, creative concept development, and intercultural communication through collaborations with multinationals and NGOs right here in The Hague. You'll work on everything from design thinking projects and digital campaigns to international placements, using practical tools and facilities that mirror professional environments, so you're job-ready by graduation with a portfolio that stands out to employers. This approach isn't just theory—it's about applying what you learn immediately to global challenges, like managing communications for crises or global conferences.

Here's how our experiential learning shines, tailored specifically to ICM:
- Design Thinking Projects in Years 1 and 2, where you develop creative solutions for real communication challenges, like integrated marketing campaigns and concept development.
- Group Projects throughout, including Organisational Communication, Digital Communication, and Strategic Communication Planning, often with international teams tackling global issues, media, and stakeholder strategies.
- International Placement in Year 3, giving you hands-on experience abroad or with global organizations to build professional proficiency.
- Practical Research Skills modules (I and III) in Years 1 and 2, using tools for information seeking, processing, and ethical communication research.
- Digital Tools and Skills Training, covering Digital Communication, Digital Writing Skills, and Advanced Writing in English, preparing you for modern media campaigns.
- Access to THUAS's state-of-the-art facilities, including libraries, media labs, and collaborative spaces optimized for communication projects in our international hub.

Progression & Future Opportunities

At The Hague University of Applied Sciences' Bachelor's in International Communication Management (ICM), you'll dive straight into hands-on, project-based learning from day one, building real-world skills like crafting communication strategies, running marketing campaigns, and tackling global challenges for companies, NGOs, and governments. Right from Year 1, you're working on Design Thinking Projects, Creative Concept Development, and Integrated Marketing Communication, applying what you learn to practical scenarios in an international classroom. By Year 2, you're stepping up to international placements, Strategic Communication Planning, and collaborating with multinationals and NGOs right here in The Hague—a hub for peace, justice, and global organizations. This isn't theory in a vacuum; it's you creating a professional portfolio that employers love, with low dropout rates and strong career prospects.

Here's how our experiential learning ramps up your skills with specific program features:
- Design Thinking Projects in Years 1 and 2: Team up to solve real communication problems, from global issues to creative concepts, honing your project management and innovation skills.
- International Placement in Year 3: Gain pro-level experience abroad or with global partners, applying strategies in live settings—just like one student aiming to "deepen knowledge in projects and internships."
- Group Projects throughout: Work in international teams on everything from Organisational Communication to Public Communication and Change Management, mirroring real agency workflows.
- Work with live organizations: Partner with multinationals, NGOs, and The Hague-based internationals on campaigns, conferences, and reputation management from Year 1 onward.
- Portfolio-building assignments: Develop professional products like media strategies and crisis comms plans, ready to showcase to employers.