1. Massey University
  2. Program
  3. Bachelors
  4. Bachelor of Communication in Marketing Communication

Bachelor of Communication in Marketing Communication

3 Years On Campus Bachelors Program

Massey University

Program Overview

The Marketing Communication major in the Bachelor of Communication is the study of messages and related media used to communicate with customers. You will study areas like consumer behaviour, strategic marketing management and public relations and do a marketing consultancy project for an existing firm. This. This will help you understand marketing strategy, and how it applies in different organisations.

Program Key Stats

$27690 (Annual cost)



Eligibility Criteria

2.8
27
70

1100
6
80

Additional Information & Requirements

Transcripts,University Entrance Examination,Preferential Entry score,NCEA level 3,Cambridge International Examinations score,(The Preferential Entry Score from CIE, is 140 point),IB diploma,Personal Statement,Statement from Academic advisor,For Australian students:Australian Tertiary Admission Rank (ATAR) score 74 or greater.Overall Position (OP) score 12 or lower.Tertiary Education Rank (TER) 74 or greater.Universities Admission Index (UAI) 74 or greater.IELTS and TOEFL test scores (IELTS minimum score 6.0,iBT TOEFL minimum score of 80.

Career Options

  • Writer
  • Editor
  • Publisher or researcher
  • Speech writer
  • travel writer
  • blogger
  • social commentator
  • Social media or social entrepreneur
  • Scriptwriting
  • Relationship management
  • Public relations

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