International Business Bachelor’s Degree Program at UE Katowice

3 Years On Campus Bachelors Program

University of Economics in Katowice

Program Overview

The Bachelor’s in International Business is designed for students who want to understand how companies operate, compete and grow across different countries and cultures. Taught entirely in English, the program combines business, economics, finance, law and management while also allowing students to study two additional foreign languages throughout the degree.

Curriculum Structure

The degree follows a distinctive academic structure made up of six intensive semi-semesters. Subjects are normally taught in focused seven-week blocks, followed by an inter-semester examination, allowing students to concentrate more deeply on each area rather than managing too many unrelated modules at once.

Year 1:
The first year gives students the business and economic foundation needed to understand international markets. Through subjects covering economics, management, finance, law and the global business environment, students begin learning how organisations make decisions and how economic and legal conditions influence business activity across borders.

Year 2:
In the second year, students move into more internationally focused areas such as International Trade Theory and Practice, Open-Economy Macroeconomics and Qualitative and Quantitative Research Methods. They also develop a better understanding of international marketing, business research and cross-cultural cooperation while working with classmates from different national and cultural backgrounds.

Year 3:
The final year focuses more strongly on strategic decision-making and the practical challenges faced by international companies. Subjects and project areas may include International Business Strategy, E-Business Strategy, Cross-Cultural Management, International Marketing and consultancy-based work, followed by the preparation of a bachelor’s dissertation connected to an international business issue.

Focus areas: General management, international company management, international corporate strategy, cross-cultural management, international trade, global marketing, entrepreneurship and international business research.

Learning outcomes: Students learn to evaluate international business risks, analyse organisational data, understand multicultural workplaces, contribute to complex business decisions and develop practical solutions for companies operating across international markets.

Professional alignment and accreditation: The program is delivered by a recognised Polish public university and is designed around the knowledge and practical competencies required for operational, entrepreneurial and managerial work in international organisations. The official program page does not identify a separate program-specific professional accreditation for this bachelor’s degree.

Reputation and employability: According to the university’s official facts and figures, UE Katowice reports an 85% graduate employability rate, the highest among the largest universities in the Silesian region in the data presented. It also reports that its graduates rank second for earnings among graduates of Silesian universities and find employment, on average, approximately 2.05 months after graduation.

Official program page

Experiential Learning (Research, Projects, Internships etc.)

This program is especially suitable for students who do not want to learn business only through textbooks. Teaching places strong emphasis on practical involvement, with workshops, business simulations, case studies, research projects and problem-based learning used to help students apply business concepts to realistic international situations.

Students are also taught by Polish and international lecturers, including visiting academics from countries such as Spain, Belgium, France and the United States. Business practitioners contribute through guest lectures, company visits and consultancy projects, giving students valuable exposure to how international organisations approach strategy, marketing, technology, human resources and market expansion:

Multicultural group projects: Students work with classmates from different countries and complete collaborative projects in an international environment, helping them strengthen teamwork, communication and cultural awareness.
Company consultancy projects: Students may work on real business challenges presented by organisations. Previous official projects have involved companies such as BPSC Forterro, Tesco, CORRI, Purina–Nestlé and Genpact, with topics including HR technology, pricing strategy, market-entry analysis, consumer trends and international marketing.
Business research and digital tools: Previous teaching activities have included questionnaire design, data analysis and business reporting using Sphinx software, alongside qualitative and quantitative research methods.
Interactive learning: Workshops, simulations, case studies, research projects and problem-based learning encourage students to analyse problems and present solutions rather than simply memorising business theory.
Internship opportunities: Students can complete internships with international or local companies to understand professional responsibilities and explore their career interests. The university also provides a formal internship procedure for International Business students.
Erasmus+ internships abroad: Students may apply for funded internships in Erasmus+ countries and can look for opportunities independently or through the university’s network of around 300 partner businesses.
International study opportunities: Students can study through Erasmus+ at partner universities across Europe or take part in bilateral exchanges in destinations including the United States, South Korea, Singapore, Hong Kong, Taiwan, Colombia, Chile and Brazil.
Visiting professors and practitioners: Previous specialist classes have included International Business Strategy, E-Business Strategy, Design Thinking, Consumer Insight and Engaging Communication, International Trade Theory and Practice and Open-Economy Macroeconomics.
Modern learning facilities: Students have access to almost 200 multimedia-equipped teaching rooms, the Centre of Modern Information Technology and the Scientific Information Centre and Academic Library, described by the university as one of Poland’s modern hybrid libraries.
Language development: In addition to studying in English, International Business students can study two selected foreign languages, supporting future careers in multinational organisations and foreign markets.

Official program facilities and learning information

Progression & Future Opportunities

Graduates leave the program with a broad understanding of international trade, management, finance, marketing and cross-cultural business. This prepares them for entry-level specialist and management-track positions in multinational companies, consulting firms, export businesses, public organisations and internationally active non-profit organisations.

Typical career options include International Business Specialist, Export–Import Specialist, International Marketing Executive, Business Development Executive, Strategy Consultant, International Trade Manager or Entrepreneur.

The university supports this progression through career services, company connections and international mobility opportunities:

Career support: The Careers Service and Alumni Relations team provides students and graduates with employment support, job and internship listings, free training sessions, workshops and opportunities to connect with labour-market institutions.
Job and internship database: The university reports that its employer database has historically provided around 1,500 job offers and approximately 700 internships, traineeships and other work opportunities annually.
Employment outcomes: UE Katowice’s official facts page reports an 85% employability rate among its graduates and an average period of approximately 2.05 months to employment after graduation.
Salary information: The university does not publish a specific average salary for graduates of the Bachelor’s in International Business. However, its official statistics state that UE Katowice graduates rank second for earnings among graduates of universities in the Silesian region.
University–industry engagement: Students may work on real consultancy challenges involving organisations such as Tesco, Genpact, BPSC Forterro, CORRI and Purina–Nestlé, helping them build practical experience they can discuss during graduate job applications.
International partnerships: The International Business program works with international university partners through collaborative initiatives such as Prominence and ConsumeAware, while Erasmus+ and bilateral agreements provide access to study and internship opportunities worldwide.
Long-term degree value: The qualification provides a broad business foundation that can support careers across management, marketing, finance, human resources, public relations, consulting, foreign trade and entrepreneurship.
Graduation outcomes: Graduates are expected to evaluate international business strategies, participate in organisational decision-making, analyse international activities and understand the professional responsibilities involved in working across cultures.

Further Academic Progression:
After completing the bachelor’s degree, students can continue into the university’s Master’s in International Business or explore other English-taught postgraduate programs at UE Katowice. The university also identifies the European Master’s in Customer Relationship Marketing—MERCURI as a possible specialist progression route for students interested in international marketing and customer relationship management.

Official International Business program page