BBA: Bachelor of Business and Administration

The Bachelor of Business and Administration (BBA) is designed for students who want to build a strong foundation in business, management, and administration while developing practical skills needed in today’s global business environment. The programme combines business theory with real-world applications, preparing students for careers in areas such as management, finance, marketing, entrepreneurship, and international business.

Curriculum Structure

Year 1 – Building Business Foundations

In the first year, students develop a strong understanding of essential business concepts and how organisations operate. They study core areas such as Introduction to Management, Economics, Accounting, and Business Law, helping them understand decision-making processes, financial principles, and the legal environment in which businesses function.

Students also develop analytical and communication skills through subjects related to Business Communication, Information Technology, and Quantitative Methods, creating a strong base for further studies in business and administration.

Year 2 – Developing Management and Business Skills

The second year focuses on expanding students’ knowledge of business operations and strategic thinking. Students explore subjects such as Marketing Management, Financial Management, Human Resource Management, and International Business, gaining insights into managing people, markets, and financial resources.

Through modules focused on organisational behaviour and business strategy, students learn how companies respond to market changes and develop effective solutions for business challenges.

Year 3 – Applying Knowledge in Real Business Contexts

In the final year, students focus on applying their knowledge to practical business scenarios and developing professional expertise. They study advanced areas such as Strategic Management, Entrepreneurship, Business Analysis, and Project Management, preparing them to handle complex business situations.

Students complete their academic journey by applying their learning through research projects and assignments that strengthen their problem-solving, leadership, and decision-making abilities.

Focus Areas

Business Management, Administration, International Business, Entrepreneurship, Marketing, Finance, Strategic Planning, Leadership, Business Analysis, and Organisational Development.

Learning Outcomes

Graduates develop the ability to analyse business challenges, make informed decisions, manage organisational processes, communicate effectively, and apply business knowledge in international and multicultural environments.

Professional Alignment (Accreditation)

The programme follows European higher education standards and provides students with a recognised Bachelor’s qualification, supporting progression into professional business roles and further academic studies.

Reputation & Employability

The University of Wrocław is one of Poland’s leading universities with a strong academic tradition and an international learning environment. Its graduates benefit from access to a wide range of career opportunities across business, administration, finance, consulting, and management sectors.