BBA Business and Administration in Business

3 Years On Campus Bachelors Program

University of Wroclaw

Program Overview

The Bachelor of Business and Administration (BBA) is designed for students who want to build a strong foundation in business, management, and administration while developing the skills needed to succeed in today’s global business environment. The program combines essential business knowledge with practical understanding of how organisations operate, making it suitable for students interested in careers in management, entrepreneurship, finance, marketing, and international business.

Curriculum Structure

Year 1

In the first year, students develop a strong foundation in business and management concepts. They explore key areas such as Introduction to Economics, Fundamentals of Management, Accounting, and Business Law, helping them understand how companies function, how decisions are made, and how different business areas connect with each other. Students also build essential analytical, communication, and problem-solving skills required for further business studies.

Year 2

The second year focuses on applying business concepts to real-world situations and developing specialised knowledge. Students study areas such as Marketing Management, Financial Management, Human Resource Management, and Business Statistics, gaining insights into how organisations manage resources, analyse markets, and create effective business strategies. This stage helps students strengthen their decision-making abilities and understand the challenges faced by modern businesses.

Year 3

In the final year, students deepen their understanding of strategic business practices and prepare for professional careers. Courses such as Strategic Management, International Business, Entrepreneurship, and Business Projects allow students to apply their knowledge to practical business scenarios while developing leadership and innovation skills. Students also complete a final project, demonstrating their ability to analyse business problems and propose effective solutions.

Focus Areas

The program focuses on business management, administration, entrepreneurship, international business, marketing, finance, and organisational development. Students gain a broad understanding of business operations while developing skills in leadership, communication, teamwork, and strategic thinking.

Learning Outcomes

Graduates develop the ability to analyse business challenges, make informed decisions, manage organisational processes, and apply business theories to practical situations. They gain transferable skills that prepare them for a wide range of roles in national and international companies.

Professional Alignment (Accreditation)

The program provides a strong academic foundation aligned with international business education standards and prepares students for professional careers in business, management, and administration.

Reputation (Employability & Rankings)

The University of Wrocław is one of Poland’s leading public universities with a strong academic reputation and international presence. Its business-related education prepares graduates with skills valued by employers across various industries.

Experiential Learning (Research, Projects, Internships etc.)

Students gain practical business knowledge through a combination of academic learning, case-based activities, projects, and opportunities to apply theories to real organisational situations. The program encourages students to develop analytical thinking, teamwork, communication skills, and decision-making abilities required in professional environments.

Students benefit from access to university resources and learning facilities that support their academic and professional development:

Business projects and case studies that allow students to analyse real business situations and develop solutions.
Group assignments and presentations that strengthen teamwork, leadership, and communication skills.
Access to university libraries and digital academic resources for business research and coursework.
Faculty expertise and academic guidance from experienced lecturers in business, management, economics, and administration.
International learning environment with students from different backgrounds, helping develop cross-cultural business perspectives.
Opportunities to participate in seminars, workshops, and academic activities connected to business and management topics.

Progression & Future Opportunities

The Bachelor of Business and Administration prepares graduates for diverse career paths by combining business knowledge with practical skills in management, communication, and strategic thinking. Graduates can explore opportunities in areas such as Business Analyst, Marketing Specialist, Project Coordinator, Financial Analyst, and Management Trainee roles across different industries.

Students can benefit from:

Career support services that assist with career planning, job preparation, and connecting students with professional opportunities.
Academic and professional networking opportunities through university events, seminars, and collaborations.
Strong foundation for employment in international and Polish companies due to the program’s focus on global business practices.
Transferable business skills that support careers in management, entrepreneurship, consulting, finance, and administration.
Opportunities to continue education through postgraduate studies and specialised master’s programs in business, management, finance, marketing, or related fields.

Further Academic Progression:
After completing the BBA, students can continue their studies through master’s degree programs in areas such as Business Management, International Business, Finance, Marketing, Entrepreneurship, or MBA programs, allowing them to specialise further and advance towards leadership positions.