1. Hallym University
  2. Program
  3. Bachelors
  4. BA Advertising and Public Relations

BA Advertising and Public Relations

4 Years On Campus Bachelors Program

Hallym University

Program Overview

The advertising and PR educational program of Hallym University won the best award in the evaluation of mass communication and advertising and PR field conducted by the Korean Council for University Education on February 2005. And it was introduced in the Advanced Symposium of the Major Educational Course by the Advancement of College Education Project(ACE) Selection on January 2013 as an example of the advanced model of major education. It has built the Career Exploration Plan system that students can set their career goals and take major subjects suitable for them and given contact-type career guidance by utilizing it. The Department of Advertising and Public Relations defined smart advertising and PR as the next characterization area as the information and communications technology has developed and consumers' media environments have rapidly changed. And it established the basic plan and reorganized the curriculums accordingly.

Program Key Stats

₩4458000 (Annual Cost)



Eligibility Criteria

3.5
36
85

6.5
90

Additional Information & Requirements

Certificate of High School Graduation, Official Transcript for High school, Official Language Certificate, Bank Statement(More than USD18,000) , Photo(Passport-sized)

Career Options

  • Public Relations Officer
  • Marketing head
  • journalists
  • not-for- profits or NGOs positions
  • government and policy positions
  • cultural institutions head

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