Bachelor of Science in Marketing Communication Advertising

4 Years On Campus Bachelors Program

CIS University

Program Overview

The Marketing Communication degree at CIS University Endicott International is perfect for students who want to combine creativity with business strategy, especially if you are interested in advertising, branding, or digital media. You will learn how to build strong marketing campaigns, understand consumer behaviour, and communicate effectively across global platforms using both traditional and digital tools.

Curriculum Structure

Year 1:
You begin by building a strong foundation through General Education courses, Marketing Principles, and Communication Fundamentals. This year helps you understand how businesses connect with audiences while developing your analytical and communication skills.

Year 2:
In the second year, you explore key areas such as Advertising, Public Relations, and Consumer Behaviour. You start understanding how brands influence people and how communication strategies are designed across different media channels.

Year 3:
The focus becomes more practical and specialised with subjects like Digital Marketing, Branding, and Media Strategy. You will work on projects that simulate real-world marketing scenarios, helping you apply what you learn in a professional context.

Year 4:
The final year is highly career-focused, featuring two compulsory internships (600 hours) along with advanced topics like Strategic Communication and Marketing Management. This ensures you graduate with real industry experience and confidence to enter the job market.

Focus Areas

Marketing Strategy, Digital Marketing, Advertising, Branding, Public Relations, Consumer Behaviour, Media Communication

Learning Outcomes

Develop the ability to create impactful marketing campaigns, communicate ideas clearly, understand consumer psychology, and apply both creative and analytical skills in global business environments

Professional Alignment (Accreditation)

American Bachelor’s Degree awarded in collaboration with Endicott College (USA), offering an internationally recognised qualification with global career and study opportunities

Reputation (Employability & Outcomes)

Graduates from this program are well-prepared for careers in marketing and communication fields, thanks to its strong practical approach and industry exposure:

Built-in internships (600 hours) give you real work experience before you graduate
Career pathways include roles such as Marketing Executive, Brand Manager, Digital Marketing Specialist, and Communication Manager
International learning environment with opportunities for global exposure and career mobility

Further Academic Progression:

After completing this degree, you can progress to specialised Master’s programs in Marketing, Digital Marketing, Branding, Advertising, or International Business, either in Spain, the USA, or other global study destinations.

Experiential Learning (Research, Projects, Internships etc.)

At CIS University Endicott International, the Marketing Communication program is designed so you actually experience marketing—not just study it. From the start, you will work on real-style projects, build campaigns, and gradually step into professional environments, so by the time you graduate, you already understand how the industry works. What really stands out is how strongly internships are built into the course, giving you structured, hands-on exposure to companies and real business challenges.

This practical, career-focused approach is supported by strong industry connections and continuous skill development, helping you move confidently from university into your first job:

Two compulsory internships (600+ hours):
- Early-stage internship in Year 2 to explore career paths
- Full-time internship in the final year for real professional experience
Access to 300+ partner companies:
- Opportunities to intern with both local and international organisations
- Exposure to real workplace tasks, teams, and client-based projects
Hands-on project work:
- Create marketing campaigns, branding strategies, and communication plans
- Apply classroom concepts directly to practical assignments
Career preparation built into the program:
- Training in CV writing, interview skills, and professional communication
- Mock interviews and guidance before entering internships
Strong focus on workplace skills:
- Develop teamwork, problem-solving, and communication abilities
- Learn how to operate in a real business environment
International learning environment:
- Study alongside a diverse student community
- Gain exposure to global marketing perspectives and practices

Progression & Future Opportunities

Graduating from the Marketing Communication program at CIS University Endicott International means you are not just leaving with a degree—you are stepping into the industry with real experience, confidence, and a clear career direction. Thanks to the strong practical focus and international exposure, students typically move into roles like Marketing Manager, Brand Manager, Market Research Analyst, or Account Manager, across agencies, corporate firms, and digital platforms.

What really strengthens your career outcomes is how closely the program is connected to the professional world:

Career support that actually prepares you:
- Structured internship process with personalised placement support
- Training in CV writing, interviews, and professional communication before entering the job market
Strong employment outcomes:
- Around 95% employability rate after graduation
- Over 600 hours of internship experience, giving you a strong edge when applying for jobs
Direct industry connections:
- Access to 300+ partner companies for internships and career opportunities
- Exposure to real business environments, teams, and client-based work
Globally recognised degree:
- American Bachelor’s degree awarded in collaboration with Endicott College (USA)
- International recognition, allowing you to work or study across different countries
Career pathways you can step into:
- Marketing Manager, Brand Manager, Communication Manager, Account Executive
- Opportunities across advertising agencies, media companies, and corporate marketing teams

Further Academic Progression:

After completing this degree, you can move on to specialised Master’s programs in Marketing, Digital Marketing, Branding, Advertising, or International Business. You also have the flexibility to continue within the American education system, including progression opportunities with Endicott College in the United States or other international universities, opening doors to global careers and advanced specialisation.