1. Heriot Watt University Dubai
  2. Program
  3. Bachelors
  4. BA Fashion Marketing and Retailing

BA Fashion Marketing and Retailing

3 Years On Campus Bachelors Program

Heriot Watt University Dubai

Program Overview

Fashion Marketing and Retailing programme confidently prepares students for a career within the marketing and retailing industry. Students acquire creative, critical and transferable skills for marketing and retailing, which are fashion focused yet broad. Students are taught the fundamentals of fashion marketing and retailing and the fashion business. We cover the primary needs of the client and the working brief, the focal point of the product and its appeal to customers/consumers, along with key skills such as merchandising, buying, logistics, promotion, advertising and trends analysis to support the product. Extensive links and collaborations with our industrial partners help students to gain a live learning experience. Applicants should have a keen desire and aptitude in art and design areas.

Program Key Stats

AED60000 (Annual cost)



24 %

Eligibility Criteria

3
30
75

1250
6
80

Additional Information & Requirements

GCE A-Level CCD (or BBBB at AS-Level), CBSE or equivalent 65%, American High School Diploma + SAT 1s 1000, UAE Tawjihiyya 80%, International Baccalaureate 24 points, BTEC Level 3 Ext Diploma MMM, Foundation Year Successful completion of Heriot-Watt University Degree Entry Programme (Management) with a BBBB, African WAEC / NECO / WASSCE B2, FBISE grade 12 or equivalent 70%, Curriculum Russian/Kazakhstan (Attestat) with minimum grade of 5 + IELTS 6.0

Career Options

  • Upon graduation
  • students pursue a range of careers and roles within the fashion industry and its related areas of marketing and retailing
  • including: fashion buying
  • promotion and advertising
  • fashion stylist
  • fashion sourcing
  • visual merchandising
  • fashion coordinator
  • fashion director
  • retail merchandiser
  • fashion public relations
  • fashion writer
  • retail logistics

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