1. American University in the Emirates
  2. Program
  3. Bachelors
  4. Bachelor of Business Administration - E-Commerce and Marketing

Bachelor of Business Administration - E-Commerce and Marketing

4 Years On Campus Bachelors Program

American University in the Emirates

Program Overview

The marketing specialization is an all-inclusive curriculum covering both essentials of marketing and advanced knowledge of the most digitalized trends in marketing. As marketing specialization graduates, students will join a marketing team for a brand or organization, such as a brand or product manager, and develop their careers as marketing analysts, campaign managers, customer relationship managers, or digital marketers.

Program Key Stats

AED42000 (Annual Fee)



Eligibility Criteria

2
24
55

5
61

Additional Information & Requirements

Transcripts from the previously attended schools, Completion of Grade 12 Certificate, or its equivalent, An attested copy of High School certificate. A score of (950) in the English EmSAT or its equivalent in IELTS - Academic (5.0), or TOEFL IBT 500. Certificate of good conduct, Personal admission statement, EmSAT Mathematics: minimum score of 600.EmSAT Arabic: minimum score of 600, Non-Arabic speakers will be required to take an Arabic preparatory courses for non-Arabic speakers during their first semester at the university.

Career Options

  • Marketing analysts
  • Campaign managers
  • Customer relationship managers
  • or Digital marketers

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