3 Years On Campus Bachelors Program
Middlesex University offers a three-year BA Honours Business Management (Data Analytics) course. It is designed to give students a solid foundation of business management principles with advanced proficiency in data analytics. The course prepares students to make informed business decisions based on utilizing data effectively, bridging the gap between traditional business strategies and new analytical techniques.
Structure of the Curriculum
Middlesex University course curriculum contains a mix of theoretical concepts and their implementation. The course includes:
• Core Business Modules: With emphasis on core subjects like marketing, finance, organizational behaviour, and strategic management.
• Data Analytics Subjects: Statistics, data mining, predictive analytics, visualization of data, business intelligence tools such as Python, R, and SQL.
• Practical Projects: Real-life business case studies and group projects which allow students to implement analytics in business problems.
• Workshops and Seminars: Practical sessions to develop critical thinking, communication, and collaborative skills required in the workplace.
Accreditation:
Middlesex University quality assurance standards accredit the program, ensuring compliance with academic and professional standards that qualify learners to function in the global business environment.
Campus Location:
Middlesex University is based in London, UK, exposing students to successful business hubs, industry connections, and state-of-the-art facilities that enhance their learning process.
Middlesex University strongly promotes vocational learning in the following ways:
• Internships and Placements: Opportunities to intern within different companies working in the finance, marketing, and consultancy industries are promoted in an effort to gain work experience.
• Live Business Projects: Students are able to work on live business problems using data analysis through partnering with external organisations.
• Student Societies and Networking Events: Professional events as well as business clubs enable students to establish leadership skills and networking contacts within industries.
• Guest Lectures and Workshops: Practitioners in the industry are regularly invited to provide insights into current trends and emerging technologies in business analytics.
The Career and Employability Service of the university offers one-on-one support, including:
• Personalized planning and career guidance.
• CV and cover letter workshops.
• Mock interview and interview training.
• Access to campus-based job fairs and employer networking events.
Employability
BA Business Management (Data Analytics) graduates are excellently positioned to enter careers such as Business Analyst, Data Analyst, Operations Manager, Marketing Analyst, Project Manager, Business Consultant, Supply Chain Analyst, Financial Analyst, Risk Analyst, Digital Marketing Specialist, Management Consultant, HR Analyst, Entrepreneur, and IT Business Analyst. They have a dual set of skills in business and data analytics and are extremely sought-after by employers across industries.
Academic Progression:
Upon graduation, they can also pursue postgraduate courses like an MSc in Business Analytics, MSc Data Science, MBA, or other master's programs with specialization that merges management and technology to provide wider scope for career opportunities.
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