Enter OTP
3 Years On Campus Bachelors Program
Murdoch University DubaiThe Bachelor of Communication in Strategic Communication at Murdoch University Dubai is built for students who want to work in fast-moving fields like public relations, media, corporate communication, and digital strategy. It focuses on how organisations shape their image, connect with audiences, and create strong communication campaigns across modern media platforms.
This program suits creative and curious students who enjoy storytelling, media, branding, and working on real communication problems that organisations face today.
Curriculum Structure
Year 1
In the first year, students are introduced to the foundations of communication and digital media. They study areas like Thinking Communication (COM100), Social Media (COM101), Critical Web Literacy (COM105), and Introduction to Digital Media Skills (COM109), which help them understand how communication works across different platforms. Alongside this, Managing Your Career (MSP100) supports students in developing early professional awareness and direction.
Year 2
The second year focuses on applying communication knowledge in more strategic and practical ways. Students explore Strategic Communication (COM107), Content Creation (COM202), and Public Relations in Society (COM215), which help them understand how organisations communicate with the public. They also study Communication Strategy and Planning (COM214), building skills in research, planning, and audience engagement.
Year 3
In the final year, students move into advanced and industry-focused learning. They take units such as Campaign Management (COM307), Issues and Crisis Management (COM345), and Specialist Communication (COM306). This year is strongly focused on real-world application, where students develop full communication campaigns and work on complex industry-style projects.
Focus Areas
Strategic communication planning, public relations, digital media production, social media strategy, content creation, campaign management, crisis communication, brand communication, audience research, media strategy, stakeholder engagement.
Learning Outcomes
Graduates will be able to design communication strategies, create professional media content, manage public relations campaigns, analyse audiences, and apply strategic thinking across both digital and traditional communication channels.
Professional Alignment (Accreditation)
The program is aligned with industry expectations in communication and public relations and reflects standards used by professional communication bodies such as CPRA, PRCA MENA, and MEPRA, ensuring strong relevance for future careers in the field.
Reputation (Employability / Rankings)
Murdoch University Dubai is the international campus of an Australian university known for industry-focused education. The program is designed with strong practical exposure through projects, internships, and real client work, helping graduates move into roles in media, PR, corporate communication, government, and digital industries.
At Murdoch University Dubai, students of Strategic Communication gain real, practical experience from the very beginning of their degree. Instead of only studying theory, you work on real communication challenges, develop campaign ideas, and create content just like professionals in a PR or media agency. The program is designed to help you build confidence in strategic thinking, digital communication, and content production through hands-on projects and industry-focused learning. You also learn how to use modern communication approaches and tools while working in teams, which reflects how the industry actually operates.
The university places strong emphasis on career readiness, so students are guided through applied projects, industry exposure, and professional development support that helps them transition smoothly into the workplace:
Work on real client projects where you develop communication strategies and campaign ideas for actual organisations
Create digital content for social media, online platforms, and multimedia communication projects
Take part in campaign planning exercises, including public relations strategy and issue-based communication scenarios
Develop teamwork and collaboration skills through group projects that simulate real agency environments
Gain exposure to industry-relevant communication practices used in PR, branding, and digital media roles
Access internship and career support opportunities that help you gain real workplace experience before graduation
Receive guidance on employability skills such as CV building, interview preparation, and professional networking
Participate in applied learning experiences connected to Murdoch’s career development and industry engagement support
Through Murdoch Aspire, students are also supported with internships, employability training, and career connections that help them move confidently into communication-related careers after graduation.
Graduates of the Bachelor of Communication in Strategic Communication at Murdoch University Dubai are well prepared to move into dynamic careers across media, public relations, corporate communication, and digital strategy. By graduation, students already have hands-on experience working on real communication campaigns, which gives them a strong advantage when entering the job market. Common roles include Public Relations Officer, Social Media Manager, Strategic Communication Specialist, Media Advisor, and Corporate Communication Executive.
The university supports students throughout their journey, helping them transition smoothly from study to employment through practical career development and industry engagement:
Murdoch Aspire career support provides guidance with CV writing, interview preparation, LinkedIn development, and personalised career coaching to improve employability and job readiness
Access to internship opportunities, part-time roles, and industry placements through the university’s career platform, helping students gain real work experience while studying
Connections with professional communication bodies such as PRCA MENA and MEPRA, offering networking opportunities, workshops, and exposure to industry practices
Real client projects and industry-integrated learning that allow students to build a professional portfolio before graduation
Development of key industry skills such as strategic communication planning, content creation, digital media management, and crisis communication aligned with current market needs
These experiences ensure students graduate not just with a degree, but with practical skills, industry exposure, and professional confidence to begin their careers successfully.
Further Academic Progression:
After completing this degree, students can pursue postgraduate studies in areas such as Communication, Public Relations, Media Studies, Marketing, or Digital Communication. Many also choose to specialise further in strategic communication or corporate communication to progress into senior roles in the industry.
Applicants are assessed based on a maximum of their best three A-level subjects or a combination of A-level and AS-level subjects, with at least two A-level subjects included in the calculation, and AS-level subjects attempted at A-level are not eligible for inclusion.Successful completion of the International Baccalaureate (IB) Diploma Programme (DP) with a total score of 24 points or higherEnglish language Requirements: IELTS: 6.0 overall score (no band less than 6.0) or TOEFL(iBT): Overall score of 60 (with a minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing) India: Successful completion of Higher Secondary Certificate (State Boards except Punjab State Board) with a minimum average of 70% in best 4 academic subjectsIndia: Successful completion of All India Senior School Certificate (Class XII) (CBSE/CISCE/NIOS) with a minimum average of 65% in the best 4 academic subjects.USA: Completion of a minimum of 2 AP subjects with 7 points or higher and final Grade 12 High School Diploma OR Composite score not less than 22 and a completed High School Diploma in ACT OR US High School Diploma with a GPA of 2.5 or higher AND a total score of 1090 out of 1600 in the SAT.china: Successful completion of Gao Kao with a minimum score equating to 63% of the maximum overall mark (e.g. 472.5 / 750 or 378 / 600)Social Media ManagerPublic Relations OfficerStrategic Communication ManagerMedia AdvisorCorporate Communication ExecutiveDigital Communication SpecialistContent Creation OfficerSocial Media StrategistPublic Affairs OfficerCommunity Relations SpecialistBrand Communication ManagerCommunications Consultant
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
 in Europe1779357712.webp)
