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3 Years On Campus Bachelors Program
Middlesex University DubaiMiddlesex University offers a BA Honours in Business Management (Marketing), a 3-year undergraduate degree to equip students with a strong knowledge base in both business basics as well as advanced marketing methods. The degree is designed to prepare the student to understand how businesses work, while appreciating the creative and rational sides of marketing. Emphasizing application, the degree helps students to develop the skills necessary for marketing, advertising, brand management, and other related professions.
Curriculum Design:
The degree is well-balanced between theory and practice. The students are taught a set of modules, such as:
• Business Management Fundamentals – operations, finance, and human resources.
• Marketing Principles and Practices – touching on consumer behaviour, internet marketing, and brand development.
• Strategic Management and Marketing Planning – equipping the students for implementing long-term business expansion strategies.
• Business Analytics and Market Research – using data to drive constructive decision-making.
• A Final Year Project or dissertation, in which students apply what they have learned to a live or simulated marketing issue.
Accreditation:
The programme is accredited and approved by the Chartered Institute of Marketing (CIM), therefore students are automatically eligible for further professional qualifications on top of their degree.
Campus Location:
The course is delivered at Middlesex University's Hendon campus in London, which offers a dynamic learning environment with access to leading-edge facilities, specialist staff, and business connections in one of the world's great business capitals.
Middlesex places great emphasis on experiential learning in order to enable students to develop confidence and industry expertise based on real-world experience and actual-case studies.
• Industry Placement Opportunities – Year-long industry placements are offered with top firms in London and the UK.
• Live Case Studies and Projects – Modules often include real-life marketing issues provided by partner companies.
• Student Marketing Societies – Great opportunities to network, these clubs enable students to work in teams on campaigns, attend guest lectures, and develop leadership skills.
• Internships – Support is offered through the Career and Employability Service at the university in order to help students gain internships with high-profile brands and agencies.
• Global Exposure – Student opportunities also exist for international study programs, broadening their professional and cultural experience.
Middlesex University helps students build successful futures with its dedicated Career and Employability Service, offering:
• One-to-one career guidance and CV screening
• Mock interviews and career guidance sessions
• Career networking sessions, job fairs, and employer presentations
• Access to an online career platform reserved for Middlesex alumni and students
Employability:
Graduates of this course are well-placed to secure employment within a variety of occupations, including Marketing Manager, Digital Marketing Executive, Brand Strategist, Market Research Analyst, Advertising Coordinator, and numerous others. Others continue on to secure employment within multinational corporations, startups, creative agencies, or even establish their own ventures.
Further Academic Progression:
They can choose to pursue a Master's in Marketing, Digital Media, Business Analytics, or even an MBA, taking their knowledge further and boosting their careers.
IELTS - 6.0 (minimum 5.5 in each band)TOEFL - 72 (17 in listening & writing, 20 in speaking and 18 in reading)GCSE - Grade C or HigherCBSE - Minimum Grade Of 65% in English (except, Gujarat, Haryana and Punjab Board)IB - Minimum Grade 4 in English A1 (Standard or Higher Level) in IB or a minimum of Grade 5 in English B (Higher Level)Two recent passport-sized photographsCopy of your passportA personal statement (minimum 200 words) explaining your interest in the course and future aspirationsOfficial educational transcripts and degree certificatesProof of English language proficiency (e.g., IELTS 6.0 with at least 5.5 in each band, TOEFL iBT 72, or Pearson PTE 51) Marketing ManagerBrand ManagerMarket Research AnalystDigital Marketing SpecialistSales ManagerMarketing AssistantAccount ExecutiveJunior CopywriterPhotographic AssistantJunior Business Development AdviserJunior Advertising Account ManagerOperations ManagerHR ConsultantTrainee ManagerInvestment BankerAnalystAcademic AssistantHousing OfficerGraduate Teaching Assistant
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