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Middlesex University offers a BA Honours in Marketing, a three-year lively undergraduate degree that has the objective of providing students with an excellent foundation in marketing theory and practice. The course mixes creativity and analytical skills to allow students to gain the expertise needed to thrive in today's fast-paced marketing world. From learning about the behavior of consumers to becoming a master of digital tools and brand plans, this program is ideal for anyone who wants to make a business or organisation's voice heard and create a bond with listeners.
Curriculum Structure:
The Middlesex degree in marketing balances theory with practice to prepare students for real issues. The course typically has:
Core Marketing Modules: These cover the fundamentals like consumer behavior, marketing strategy, digital marketing, brand management, and market research.
Business and Management Foundations: Students also study higher-level domains of business like finance, economics, and entrepreneurship to give them a complete perspective of the corporate world.
Live Projects and Case Studies: By working with real companies, students apply themselves to real business problems and develop marketing solutions.
Final-Year Consultancy Project or Dissertation: Students either complete an independent study or work directly with a business to resolve a real-life marketing issue in the final year.
Accreditation:
The course is accredited by leading industry organizations such as the Chartered Institute of Marketing (CIM), enabling students to also earn professional qualifications alongside their degree and enhancing career opportunities.
Campus Location
Middlesex University's Hendon campus in London offers an innovative, modern learning environment with cutting-edge marketing labs, media suites, and interactive spaces. The central location of the university makes it easy to access the UK's marketing center, with a wide range of internship and networking opportunities across the capital.
Middlesex strongly emphasizes learning by doing, so that students can implement what they have learned in a variety of real-world scenarios:
Industry Projects: Students create campaigns for actual clients, typically through coursework or competitions.
Internships: The university helps students gain internships in marketing agencies, media businesses, retail conglomerates, and tech startups—giving them valuable experience and contacts.
Student Societies and Events: From membership in marketing society to networking evenings and guest speaker events, students are urged to explore their interests beyond the lecture hall.
Global Opportunities: Through participating in international exchange schemes and study abroad, students can gain an international perspective of marketing practice.
Middlesex offers comprehensive career support via its Employability and Careers Service, with support for students in the following areas:
One-to-one career advice and planning
CV and cover letter writing
Practice interviews and assessment centres
Employer on-campus recruitment events with major marketing employers
Employability:
BA Honours Marketing alumni have gone on to entrepreneurial roles such as Marketing Executive, Brand Manager, Digital Marketing Specialist, PR Officer, and Media Planner. Their employers range from international businesses to advertising agencies, including the likes of Unilever, Ogilvy, and Google.
Academic Progression:
Such students wish to continue their studies by pursuing a Master's in Marketing, Digital Media, Advertising, or even an MBA to enhance their leadership skills and expertise in the field.
IELTS - 6.0 (minimum 5.5 in each band)TOEFL - 72 (17 in listening & writing, 20 in speaking and 18 in reading)GCSE - Grade C or HigherCBSE - Minimum Grade Of 65% in English (except, Gujarat, Haryana and Punjab Board)IB - Minimum Grade 4 in English A1 (Standard or Higher Level) in IB or a minimum of Grade 5 in English B (Higher Level)Official transcripts and certificates from your secondary school or equivalent qualifications.Proof of English language proficiency, such as IELTS, TOEFL, or equivalent, unless your previous education was in English.A current CV detailing your academic and extracurricular achievements.A statement outlining your interest in marketing, career aspirations, and reasons for choosing Middlesex University Dubai.A clear copy of your passport for identification purposes.Recent passport-sized photographs as per the university's specifications.Letters of recommendation from teachers or employers who can attest to your abilities and character.Marketing ExecutiveBrand ManagerDigital Marketing SpecialistMarket Research AnalystAdvertising ExecutivePublic Relations OfficerSocial Media ManagerSales ManagerProduct ManagerMedia PlannerCommunications OfficerBusiness Development ExecutiveAccount ManagerContent StrategistSEO Specialist
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Middlesex University Dubai
