1. American University in the Emirates
  2. Program
  3. Bachelors
  4. Bachelor of Arts in Media and Mass Communication -- Integrated Marketing Communication

Bachelor of Arts in Media and Mass Communication -- Integrated Marketing Communication

4 Years On Campus Bachelors Program

American University in the Emirates

Program Overview

This program is delivered both with a local and international framework giving students the opportunity to gain an appreciation of national and international perspectives on many aspects of professional life. This includes awareness of regional and international digital media context, cultural inclusivity, exposure to international communication and marketing perspectives, and familiarity with the crossover of various types of communication. The academic bedrock of this specialization allows clear understanding of communication roles in advertising and marketing in the context of a career-oriented choice of 'Integrated Marketing Communication' for students.

Program Key Stats

AED41000 (Annual Fee)



Eligibility Criteria

2
24
55

5
61

Additional Information & Requirements

Transcripts from the previously attended schools, Completion of Grade 12 Certificate, or its equivalent, An attested copy of High School certificate. A score of (950) in the English EmSAT or its equivalent in IELTS - Academic (5.0), or TOEFL IBT 500. Certificate of good conduct, Personal admission statement

Career Options

  • News reporter
  • Editor
  • Advertising
  • Publisher

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